Head of Growth Marketing (Part-Time, Freelance, Remote)

Lynx Educate is a social impact platform that allows companies to invest in education for their communities in order to align their ESG goals with their business objectives. Companies can support disadvantaged communities with access to education in a meaningful way. Learners choose from a range of company-sponsored education programmes and are supported through 1:1 Lynx success coaching. Companies that adopt our solution are able to deliver on company CSR goals, see improved brand reputation and unlock access to funding. With Lynx, thousands of workers now have access to the skills they need to create opportunities for their future.Lynx is a female-founded startup working across Europe, backed by leading EdTech investors such as Southern New Hampshire University, Rethink Education and Emerge Education. Job Description The Role We are seeking a Head of Growth Marketing (part-time, freelance) to design and drive our growth and learner engagement strategies. In this manager-level role, you will focus on building campaigns and innovative experiences that attract new learners, activate them on our platform, and keep them engaged over time. This is a strategic role that requires both development of vision, strategy, innovation, and performance measurement as well as hands on work drive to execution both as a manager and contributor. We are looking for someone passionate about growth, storytelling, and engagement in a B2B2C model. With learners at the heart of what we do, we rely on our CRM platform as a critical tool to engage, nurture, and retain our growing community. What You'll Do Growth Strategy & Storytelling Develop and own the full-funnel growth strategy to scale learner acquisition, reduce churn, and increase completion rates. Craft compelling product-driven narratives that highlight the impact and value of our catalogue of courses and partnerships. Identify innovative new strategies and channels to attract and nurture learners. Acquisition, Activation & Retention Develop multi-channel outreach campaigns to bring new learners onto the platform. Build logic-based CRM workflows (via Brevo) to automate engagement based on learner behaviour (e.g., inactivity, milestones, progress) and manage team to implement. Continually optimise engagement strategies to ensure learners stay active and complete their education journeys. Management & Collaboration Strategic leadership of FT team member plus ability to take on hands-on ownership of campaign execution and day-to-day CRM activities. Collaborate with our operations and communications team to ensure campaigns are aligned, and consistently executed. Performance Measurement & ROI Define KPIs that track acquisition, activation, engagement, and retention as well as learner engagement. Analyse campaign performance and learner behaviours across channels, generating insights that directly inform future strategy. Report regularly to leadership on campaign effectiveness and return on investment, ensuring data drives decision-making. Preferred Experience Proven track record in Growth Marketing, CRM, or Lifecycle Marketing, ideally in a B2B2C or learning/education environment. Expertise with Brevo (or similar marketing automation platforms: HubSpot, Marketo, ActiveCampaign, etc.). Skilled in designing logic-based drip campaigns and behaviour-based workflows. Strategic thinker who understands the full funnel and key levers in each stage of the lifecycle: acquisition activation retention engagement Strong analytical skills with experience measuring marketing ROI and learner/customer engagement metrics. Excellent communicator and storyteller who can inspire action through learner-centric messaging. Hands-on leader, with prior experience managing or mentoring executional resources. Comfortable in a part-time freelance role, able to balance strategic oversight with agile collaboration. Fluency in written and spoken English. Stage 1: Growth Strategy & Experience Interview (1 hour) Stage 2: Practical Skills Assessment (Asynchronous) Stage 3: Final Leadership Interview (1 hour) Contract Type: Freelance Start Date: 01 October 2025 Location: Paris Education Level: Bachelor's Degree Experience: > 4 years Possible full remote