Head of Growth & Engagement - Liverpool

We are looking for an individual to take on theHead of Growth & Engagement role. You will lead the strategies that drive membership growth, engagement, and community connection.

Based in our Liverpool Support Office, this is your chance to shape how members discover, interact with, and stay part of one of the UK's most exciting climbing brands. You'll own growth initiatives, marketing, CRM, and community partnerships, ensuring every member feels engaged, valued, and inspired to return.

Ready to grow with us and make a lasting impact on our climbing community?

Pay: Competitive

Positions Available: 1

Hours: 37.5 hours per week

Contract Type: Hybrid-Full Time, Permanent

Location: Liverpool Support Office - Vanilla Factory - 39 Fleet Street, Liverpool L1 4AR, with national travel to sites

The Climbing Hangar started life in a Liverpool warehouse in 2011. Since then, we've grown to become a national business with sites across England, Wales, and Scotland. Our mission is simple - to inspire bolder living through indoor climbing.

We bring together epic climbing, fresh coffee and a fun filled community to cities all over the UK. We are passionate about climbing. But more importantly we're passionate about the impact that a social, challenging, supportive, progressive and fun activity can have on people's lives, regardless of ability, age or fitness.

We are obsessed with creating unforgettable experiences ,for climbers of all levels. As one of the leading climbing groups in the UK indoor climbing industry, we're dedicated to pushing the boundaries of what's possible and fostering a community where adventure thrives. Our climbing facilities are more than just walls - they're vibrant hubs of energy, creativity, and connection. Join us on this exhilarating journey as we inspire people to reach new heights and discover their inner strength

To drive sustainable member growth, engagement, and retention across all Hangar sites through a unified growth strategy that blends performance marketing, CRM, and community led storytelling. This role is accountable for membership volume, lifetime value, and retention, ensuring every pound of marketing investment contributes to measurable commercial outcomes. It leads the growth team to convert first time visitors into loyal members while protecting The Hangar's authenticity and community first culture.

Membership Growth & Retention: Own and execute the full membership strategy, including pricing, acquisition, retention, and data driven initiatives, to deliver net growth and member lifetime value.

Marketing, Performance & Commercial Impact: Lead marketing strategy and campaigns focused on growth, conversion, retention, and ROI, leveraging insights, budgets, and team management to drive measurable commercial outcomes.

CRM, Data & Product Integration: Oversee the CRM lifecycle, automation, segmentation, and data integration to deliver personalised member journeys and foster continuous testing and optimisation.

Brand, Content & Influencer Marketing: Direct overall brand, content, and influencer strategy to build awareness, engagement, and commercial impact while ensuring consistency across all channels.

Community & Partnerships: Strengthen community presence and partnerships to drive engagement, credibility, footfall, and membership acquisition.

Leadership & Team Development: Lead, mentor, and develop the Growth & Marketing team, fostering a data driven, collaborative, and high performance culture while ensuring cross functional alignment.

• Hybrid working - to ensure your work-life balance.


• Free Climbing for you, +1 -as everyone should get in on the fun!


• Long service recognition - an appreciation of your hard work.


• Employee Referral Scheme- bag yourself an extra £200


• Employee Assistance Programme- Access to Headspace for yourself and up to 5 friends/family. Along with an on site mental health first aider and access to counselling services.


• Training & Development Opportunities- We love helping our team develop their skills and take the next step in their career.


• Discounted gear from our retail range- get kitted out for that climb at a great discount

• Proven track record in leading growth, membership, or subscription driven businesses, ideally multi site or consumer fitness/leisure sectors.


• Strong understanding of CRM systems, digital performance, and funnel optimisation.


• Commercially minded - acts with clear sight of cost, value, and ROI.


• Member first mindset - balances business growth with genuine member value.


• Clear communicator with the ability to inspire action and accountability across diverse stakeholders.


• Confident leading both creative and analytical disciplines, from brand storytelling to campaign ROI tracking.

If this role sounds like you, we would love to have you in our team!

Please email emailprotected to send us your CV and Cover Letter. Please state the 'position' and 'location' in the subject line. We can't wait to meet you!

Please be advised that due to the large volume of applications we receive, we have the right to place applications on hold before the advertised closing date.

All applications require a cover letter to express your personality and your interest in the role. A strong cover letter is your chance to stand out against the rest of the applicants!

Please be aware that it is our company policy not to provide individual feedback on interview outcomes. This is to ensure fairness and consistency for all applicants.

Any information provided to us will be collected, stored and analysed. We only use this information lawfully. If we employ you, it will be part of your employment record and will be held and maintained in accordance with the Data Protection Act 1998.