Head of Commercial Training Sales

Head of Commercial Training Sales

£50k plus OTE/uncapped - Agile working

Salford, Manchester, some remote and national travel expected

• 24 days holiday plus bank holidays Christmas Closure Healthcare Cash plan Birthday off Subsidised University gym membership and dining Professional Development opportunities Pension Scheme CPD

The Head of Commercial is responsible for driving revenue growth through strategic sales leadership, focusing on corporate accounts, bids and tenders, and large-value commercial opportunities. This role owns the sales strategy and execution beyond lead generation, converting opportunities into sustainable, long-term revenue through strong account management, relationship development and commercial negotiation.

Sales Strategy & Revenue Growth

• Develop and deliver the commercial sales strategy in line with the organisation's growth plans.
• Take accountability for corporate sales performance, revenue targets and pipeline value.
• Identify, develop and secure large-scale and strategic commercial opportunities.

Corporate Accounts & Relationship Management

• Lead the account management strategy to grow and retain key corporate clients.
• Act as senior sponsor for priority accounts, ensuring high levels of client satisfaction and repeat business.
• Build and maintain strong relationships with senior client stakeholders and partners.

Bids, Tenders & Proposals

• Lead all bids, tenders and complex proposals, ensuring a high-quality, competitive and commercially robust approach.
• Oversee pricing strategies, commercial models and contract negotiations.
• Ensure bid activity aligns with capacity, margin and strategic priorities.

Pipeline & Performance Management

• Own the sales pipeline, forecasting accuracy and opportunity management standards.
• Work closely with the Head of Sales & Marketing to ensure smooth lead handover and conversion.
• Ensure consistent and accurate CRM usage across all sales activities.

Leadership & Capability

• Lead, motivate and develop the commercial sales team to deliver high performance.
• Foster a culture of consultative selling, accountability and commercial excellence.

Essential

• Significant experience in senior sales / commercial leadership roles.
• Proven success in corporate sales, bids and tenders, and large-value deals.
• Strong commercial and financial acumen, including pricing and margin management.
• Excellent negotiation, presentation and stakeholder management skills.
• Experience leading and developing sales teams in a target-driven environment.

Desirable

• Experience in professional services, education, training or public-sector related sales.
• Knowledge of complex procurement and tendering processes.

To apply for the role of Head of Commercial Training Sales please email your cv to

Tina Lacey Recruitment is a specialist recruitment agency dedicated to the skills, training and employability sectors nationwide. We are committed to giving full free pre-interview advice and guidance right throughout the interview process.