Head of Brand Experience

Great things are happening in the Europe and Australia (EUAU) region. Each day, over 2,500 colleagues bring their passion to our offices, manufacturing sites, R&D center, and markets across Europe, Australia, and New Zealand. With a legacy of over 150 years, we bring people together with the food they love. Our beloved brands include Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh, and more. We are on a mission to become the undisputed growth leader in food for EUAU. In a constantly changing world, we seek passionate individuals who are eager to shape the future.

What Your Role Is

As the Head of Brand Experience, you will be a key leader on the Old El Paso and Green Giant Brand Development Leadership Team, responsible for driving brand experience workstreams with strategic guidance from the Business Unit Director.

You will lead the long-term vision and strategy, implementing the Brand Experience Planning Process annually to foster short-term demand and long-term growth for our brands.

This role offers a unique opportunity to lead the deployment of our "Building Iconic Brands" strategy, ensuring consistent and distinctive brand expression worldwide. You will act as a strategic architect, balancing immediate marketing needs with long-term brand health, maintaining global consistency and relevance.

You will develop top-tier creative campaigns that promote both immediate and sustained growth, collaborating with external agencies and internal teams. This role requires excellent collaboration and influence skills; you will work with over 10 cross-functional senior stakeholders across marketing, sales, innovation, technology, quality (ITQ), consumer insights, media, and key markets, effectively communicating and advocating for our brand vision.

Your responsibilities will also include managing global agency workstreams, including creative development, brand design, media strategy, partnerships, and PR. You will translate core campaign ideas into comprehensive brand experience plans, utilizing paid, owned, and earned media channels.

Finally, you will craft compelling briefs for internal and external partners, grounding all plans in a deep understanding of consumer behaviour. You will provide clear strategic context and guidance to your direct reports.

What You Will Bring To The Team

You should be a highly accomplished professional with significant creative experience, ideally within a high-profile creative agency or agency-client partnership.

You must have a proven track record of developing and executing Masterbrand campaigns that have driven strong business results across multiple brands, with experience in international markets, preferably in Europe or Australia.

You should possess visionary thought leadership, capable of shaping the brand tone of voice and adapting the brand narrative to local market nuances.

Beyond technical expertise, you need to be a strategic thinker with a growth mindset, comfortable with ambiguity and change. You will lead a small team and collaborate cross-functionally.

You should excel in presenting compelling stories and influencing senior stakeholders, with strong business acumen and interpersonal skills to build internal networks and foster collaboration.

What's in it for you?

Work with Heart: Our hybrid work policy offers flexibility, with an average of 2 days per week in the office and the option to finish at 15:00 on Fridays.

Wellbeing: We support your well-being with benefits like a free Headspace account for you and up to 5 friends or family, ongoing activities, Employee Assistance Program, and more.

Bonus: Our bonus scheme rewards your contributions when goals are achieved.

Health & Dental Insurances: Available from day one for all colleagues.

Family & Carers Leave: Support for family time off from birth or adoption through enhanced coverage.

Additional perks include pension contributions, subsidized canteen, recognition and discount platforms, extra volunteering days, and more.

Great Place To Work

We are committed to making food the world loves. We also prioritize being a force for good, fostering learning, exploring new perspectives, and reimagining possibilities daily. We seek bold thinkers with big hearts who challenge each other and grow together. To become the leader in food, we need people hungry for what's next.