Head of Brand & Creative

Head of Brand & Creative

Upto £60k

Greater Manchester - Hybrid

The Opportunity

An exciting opportunity has arisen to join an ambitious, fast-growing consumer fashion brand at a pivotal stage of its journey. With a major seasonal period ahead and its first full year of growth underway, the business is looking for a Head of Brand & Creative to define its creative identity, shape how the brand shows up across every touchpoint and establish the foundations for its next phase of growth.

Key Responsibilities

Brand Strategy & Guardianship

• Own and evolve the brand identity, including visual language, tone of voice, photography, video style and overall creative positioning.
• Develop and maintain clear brand guidelines that ensure consistency across internal teams, external partners and customer touchpoints.
• Lead creative sign-off across social media, email, website, packaging, paid advertising and campaign assets.
• Protect the integrity of the brand while identifying opportunities to evolve its identity as the business grows.
• Ensure the brand's product fit, inclusivity and full size and length offering are communicated authentically and consistently.

Creative Direction & Campaigns

• Set the creative vision for seasonal campaigns, product launches, brand moments and wider marketing initiatives.
• Lead campaign development from initial concept and moodboards through to casting, styling, production and final delivery.
• Direct photography and video shoots, providing clear creative direction on set and maintaining a consistently high standard of output.
• Develop social-first creative concepts that translate the brand's identity into engaging, platform-native content for TikTok, Instagram and other relevant channels.
• Balance creative ambition with speed, budget and commercial priorities, ensuring campaigns deliver both brand impact and product performance.

Founder-Led Content & Storytelling

• Work closely with the founders to shape their on-camera presence, personal brand and role within the wider brand narrative.
• Develop founder-led content that feels authentic, distinctive and connected to the brand's identity.
• Establish a clear relationship between founder storytelling and brand communications, ensuring both reinforce the same overall vision.
• Identify opportunities to use founder visibility to build trust, community and deeper audience engagement.

Product Launches & Commercial Alignment

• Own the creative strategy for product launches, defining the core idea, creative assets, messaging and rollout across channels.
• Partner with marketing and e-commerce teams to align creative plans with launch calendars, promotional activity and commercial objectives.
• Ensure assets are delivered on time, to brief and at the quality required across all relevant platforms.
• Use audience insights, creative performance and commercial data to inform future campaigns and continuously improve output.

Team Leadership & Production

• Lead, develop and inspire a team across design, social and content, establishing a clear creative direction and high standards of execution.
• Set priorities, delegate effectively and provide constructive feedback that develops individual capability and improves the quality of the work.
• Build an environment that encourages creativity, ownership, collaboration and accountability.
• Brief and manage external creative partners, including photographers, videographers, stylists, creators and agencies.
• Oversee creative production budgets, schedules and resources, ensuring efficient delivery without compromising quality.

What We're Looking For

• Proven experience leading brand and creative direction within a consumer-facing business, ideally across fashion, activewear, lifestyle or direct-to-consumer brands.
• A strong creative portfolio demonstrating campaigns, shoots and brand projects you have personally led and directed.
• Excellent art direction skills across photography, video, styling and wider visual storytelling.
• A genuinely social-first mindset, with a strong understanding of how creative works across TikTok, Instagram and emerging digital platforms.
• Experience leading and developing a multidisciplinary team across creative, content, design or social.
• The ability to translate brand strategy into compelling creative concepts, clear briefs and high-quality execution.
• A commercial mindset, understanding how distinctive creative can drive brand awareness, engagement, customer acquisition and sales.
• Confidence working closely with founders and senior stakeholders, influencing decisions and constructively challenging ideas when needed.
• Strong organisational and project management skills, with the ability to manage multiple campaigns, deadlines and stakeholders simultaneously.
• A proactive, hands-on approach, comfortable moving between setting the strategic vision and getting directly involved in the creative detail.

Why This Opportunity?

• Creative ownership: Take the lead in defining and evolving the identity of an ambitious, growing consumer brand.
• Direct founder access: Work closely with the founders, with the opportunity to influence decisions and shape the business's creative direction.
• Leadership opportunity: Build, develop and inspire a team across design, social and content.
• Creative variety: Work across campaigns, shoots, social-first content, founder storytelling and product launches.
• Commercial impact: Play a central role in connecting creative excellence with brand growth and business performance.
• Room to build: Establish the standards, processes and creative foundations that will support the brand's next stage of growth.

BH37730