Growth Manager

Tableau, Agile, Data Visualisation, Product marketing, Brand, CRM, Growth strategy

Employment Type Full Time

Locations to Work Hybrid London, UK

Not Available

Position Roles Growth Lead

About The Role: We are seeking a dynamic and versatile Growth Manager to join the Love & Pies team. This is a unique opportunity to take ownership of end-to-end, holistic marketing efforts - combining performance marketing, influencer campaigns, and full-funnel lifecycle initiatives. You'll be part of a lean, agile team, executing impactful campaigns that engage our players and drive brand growth. You'll thrive in a fast-paced, hands-on environment, be open to learning new skills, and embrace the integratio n of AI tools to enhance marketing performance. If you're ready to make a significant impact in a growing team and take on a broad, exciting range of marketing responsibilities, we'd love to hear from you. The Day to Day:

• Execute the growth strategy for Love & Pies across the full players journey from upper-funnel optimisation to user acquisition, activation, retention, and additional revenue generation.
• Optimize performance marketing efforts (both paid & organic), ASO and CRM - leveraging innovative tactics and AI-powered tools to drive efficiency and scale.
• Manage day-to-day UA operations, including campaign setup, creative briefing, performance monitoring, and reporting. Contribute to strategic channel mix planning and budget allocation.
• Drive influencer marketing efforts by identifying high-impact creators, managing campaigns aligned with Love & Pies' brand and business goals, and analyzing performance.
• Develop and optimize life cycle campaigns to boost engagement and maximize lifetime value.
• Coordinate marketing campaigns and in-game events in close collaboration with cross-functional teams-aligning creative, messaging, and in-game surveys to elevate player experience.
• Deliver actionable growth insights and performance data to senior leadership, providing strategic recommendations based on key metrics and market trends.
• This role is embedded within the Love & Pies team to ensure tight alignment across product and marketing, reporting directly to the Marketing Lead.

• Previous experience in gaming, mobile apps, or digital marketing agencies.
• Proven expertise in performance marketing (paid social, paid search, and UA), with hands-on experience across platforms such as Meta, Google, TikTok, and more.
• Strong understanding of product marketing and deep experience in lifecycle marketing and customer retention strategies.
• Data-driven mindset-confident in using metrics and analytics to inform decision-making and assess campaign effectiveness.
• Comfortable working with data visualisation (Tableau) and familiar with emerging AI tools.
• High attention to detail, highly organized, and proactive with a strong sense of ownership.
• Experience with tools like App Store Connect, Google Play Console, Sensor Tower, Geeklab, and any ASO or CRM platform is a plus.