Google Analytics/Web Specialist Volunteer

Plateful Cafe seeks a Google Analytics/Web Specialist Volunteer to support data-driven decisions and strengthen our digital impact, helping empower refugees through employment with meaningful analytics and insights.

What will you be doing?

You'll work closely with our team to:

• Set up and manage Google Analytics 4 (GA4) to track website performance and user behavior
• Implement and maintain Google Tag Manager for streamlined tracking code deployment
• Create custom reports and dashboards to monitor key performance indicators
• Analyse web data to generate actionable insights for the Marketing Team
• Set up conversion tracking and goal measurement for key initiatives
• Ensure compliance with data privacy regulations and best practices
• Collaborate with the team to define data needs and develop measurement strategies

What are we looking for?

We are looking for someone with:

• Strong expertise in GA4 and Google Tag Manager
• Proven experience in data interpretation and reporting
• Proficiency in building custom dashboards and implementing tracking
• Awareness of web analytics best practices and compliance protocols
• Keen attention to detail and strong analytical problem-solving skills
• Excellent communication and teamwork abilities

Desirable but not essential:

• Google Analytics certification (GA4 and/or Universal Analytics)
• Familiarity with tools like Google Search Console and social media analytics
• Knowledge of conversion rate optimisation, A/B testing, and SEO metrics
• London-based, with the ability to attend occasional events

What difference will you make?

• Apply your technical skills to a purpose-driven project
• Enhance your expertise in GA4 and data analysis
• Build your portfolio with real-world case studies
• Collaborate with a passionate team working to improve refugee livelihoods
• Contribute directly to measurable social impact
• Celebrate and promote the rich culture migration brings to London through data storytelling