Global Strategy Director

Company Description

Le One is a bespoke, 800-person strong Publicis (Global) integrated agency proposition for Haleon, the rebrand of GSK Consumer Health, looking after flagship household health care brands such as Sensodyne, Voltaren, Panadol, Centrum and many more

Job Description

This role is ideal for someone who's hands-on, collaborative, and passionate about using media to solve real business challenges.

This isn't just about strategy decks-it's about making media work harder for Haleon's brands and consumers. You'll be part of a team that values clarity, action, and impact.

Responsibilities

Lead Strategic Media Initiatives

• Drive and embed Above Brand Strategic workstreams that elevate media effectiveness across Haleon's global footprint.
• Champion initiatives like refining the annual media budgeting process, evolving the Golden Rules for Media Effectiveness, and guiding annual media planning excellence.

Partner Across Regions

• Collaborate with regional and business unit teams to solve complex challenges, align with global priorities, and craft compelling narratives that clearly define media's role and impact.

Turn Data into Direction

• Translate complex data into clear, actionable strategies.
• Identify opportunities, challenge assumptions, and provide solutions to strategic brand challenges-like navigating A&P pressures in competitive markets.

Elevate Media Planning Excellence

• Be the go-to expert for media strategy and planning.
• Provide hands-on support and guidance across audience insights, comms planning, media jobs-to-be-done, and measurement frameworks.

Build Capability & Share Knowledge

• Identify skill gaps and create learning tools that empower teams.
• Foster a culture of continuous learning through forums like "Chinwag" and other internal knowledge-sharing platforms.

Qualifications

• Significant experience in the advertising/media industry, ideally with local market experience.
• Proven track record as a strategist or planner, delivering data-driven, insight-led communication strategies.
• Confident communicator with the ability to simplify complex ideas and present them with clarity and conviction-especially in client-facing forums.
• Deep understanding of media planning across digital and traditional channels, including buying approaches and measurement.
• Strong analytical skills with experience in evaluating multi-channel campaign performance and turning insights into action.
• Expertise in tools like TGI and competitive analysis platforms.
• Collaborative leader with excellent organizational and time management skills.

Additional Information

Publicis Le ONE has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.

• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.• BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with employees being office-based on Mondays and two other days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).