Global Strategy Director

Company Description

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we're great, but as a team we're unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux.

Our CommitmentAt Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.We are committed to encouraging our talent to participate in Publicis Groupe's wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company's many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

Overview

The lead Clients (Essity and Barilla):

There is a similarity in the role across these two major multi-market clients.

On Essity, specifically the TENA (incontinence category), the largest, highest margin and fastest growing part of the business, the role is to develop Global Annual Media Strategy support (e.g. including inputs into optimizing media model (for both B2C and B2B , defining roles of channels, especially working with creative agency and client on new campaign toolkits, budget allocation recommendations across a complex portfolio, working to surface and drive best practice across our markets, building new target audience understanding of a difficult to find audience using different research and panel data sets, proactively producing category and competitive thought-leadership

Working with more junior, operational resource in tactical areas (e.g. target audience profiling, qualitative competitive analysis and defining media weight sufficiency thresholds)

On Barilla, the role is again to drive Global Annual Media Strategy support across a complex portfolio (pasta, condiments, bakery). In particular this is a Power of One client so particular emphasis is on ensuring deep integration of media and creative (working with Le Pub in Amsterdam and Milan) and evolving the existing Communications Planning Process to become media-first and more data-driven.

Working with the Publicis Media analytics and broader strategic capabilities team on key areas such as applying MMM insights, enhancing approaches to measurement, reporting and wider accountability of media investment.

This role will report into the Head of Strategy.

An additional Role:

Zenith Global, under joint Heads of Strategy, is in the process of step-changing the strategic capabilities of our people - across all roles - through training, auditing and advising on the quality of our strategy and planning product, including on media pitches, our use of media tools, as well as targeting winning more media awards

The Strategy Director will work closely with Head of Strategy to facilitate and lead in several of these areas as well as support on additional client responsibilities as required.

Responsibilities

Key requirements:

• You will be a strong practitioner, with experience gained from within a media agency or communications agency
• You will have worked in an international role on multi-market clients
• You will have experience of working on CPG category clients
• We are looking for a positive and proactive media expert who can tell compelling stories through data and gain buy-in across a wide variety of stakeholders
• A strategic thinker, grounded in digital, analytics and optimisation, able to uncover strategic insights that can help create, shape and transform overall client strategic direction through a media strategy and communications plan
• At the same time, you need to be confident with delivering implementational detail, and channel rigour. Capabilities in balancing bigger picture strategic growth perspectives with familiarity with the reality of in-market implementational planning is essential
• Someone who can clearly, simply and convincingly articulate the role paids, owned and earned channels play in the marketing landscape, contextualize the value of media for overall client business goals and explain sometimes complex thinking in simple language
• Commercial, naturally driven and high energy to constantly rise to the challenge - accustomed to delivering commercial outcomes for the agencies
• You will be confident in presenting both internally and externally
• Experience briefing a team of specialists and the ability to bridge planning and specialist execution. A brilliant operator with clear understanding of process and timing
• You are a self-starter, keen to help others develop client value from media, visible to the wider team, inspirational yet approachable

Additional Information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics,Pension,Life Assurance, Private Medical and IncomeProtectionPlans we also offer;

• WORK YOUR WORLDopportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS- Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• BENEFITS24/7 helpline to support you on a personal and professional level.Access to remote GPs, mental health support and CBT.Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIESWe provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP&BIRTHDAY DAY OFFYou are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTSThis includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of ourbenefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Pagewhich showcases our Inclusive Benefits and our EAG's (Employee Action Groups).