Global Marketing Activation & Orchestration Operations Manager
Posted 1 day 13 hours ago by The Boston Consulting Group GmbH
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact. To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures-and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.
What You'll DoAs the Operations Manager within BCG's Activation & Orchestration (A&O) team, you will play a critical role in improving how marketing campaigns are planned, executed, and shared across the A&O team, the channel teams, Practice Area marketing as well regional and local marketing teams. You'll drive the development of a more connected marketing operating model, while also empowering campaign teams with the right processes, playbooks, and upskilling opportunities to elevate best practices that professionalize how A&O runs integrated campaigns.
Your responsibilities will include:
- A) Strengthen collaboration and transparency:
- Support in the definition & roll-out of a marketing operating model that improves visibility and alignment among Global, Regional, and Practice Area (PA) Marketing teams
- Create and manage consistent ways for campaign teams to share plans, priorities, and performance across teams
- Maintain a real-time view of active and upcoming marketing initiatives across the business
- B) Establishing Campaign Standards & Best Practices:
- Define and implement standardized campaign processes, templates, and governance frameworks across A&O
- Facilitate cross-campaign learning through retrospectives, documentation, and enablement sessions
- Lead onboarding and upskilling programs that ensure consistency in how campaigns are run
YOU'RE GOOD AT
- Designing systems and structures that bring clarity and efficiency to complex marketing environments
- Facilitating workshops, learning sessions, or retrospectives that drive value
- Connecting teams across silos and creating shared accountability
- Synthesizing feedback and turning lessons learned into scalable solutions
- 6+ years of experience in marketing operations, enablement, or campaign/project management within a global B2B or professional services setting
- Experience working across large, matrixed marketing organizations and driving cross-team collaboration
- Proven ability to establish and roll out standardized processes, playbooks, or operating models
- A solid understanding of integrated marketing campaigns and how they're brought to life across channels
- A mindset for simplification, continuous improvement, and scalable impact
You will work closely with Marketing & Communications Channel teams, Creative & Content experts, the Marketing Insights team, and Senior Leaders to drive the success of the campaign. Together, you'll shape compelling narratives, refine KPIs, and ensure seamless execution across channels. Your role will involve deep collaboration to align strategy, optimize impact, and continuously elevate the creative and innovative approach of the campaign.
Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws. BCG is an E - Verify Employer. For more information on E-Verify, please visit the official site.