Global Competitive Insights Manager
Posted 12 hours ago by Reckitt Benckiser LLC
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Global Competitive Insights ManagerCity: Slough
We are ReckittHome to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.
About the roleCompetitive Insights is part of the Insights & Analytics broader organization, and within the Category Growth Organization (CGO) at our central headquarter organisation (CHQ). Team is responsible for delivering strategic insights & competitor intelligence, primarily to senior management and global marketing teams, covering all Reckitt Core categories: Selfcare, Germ Protection, Household Care and Intimate Wellness.
The team acts as an internal consultancy - combining syndicated deliverables (WHISPER, WISE-UP, Market Pulse) as well as generating ad-hoc analysis to address key business questions and challenge thinking. The team has ownership of a very high quality, bespoke knowledge base maintained as a resource for the Competitive Insights team. (Intellizone+)
We are looking for an enthusiastic professional with a track record of producing high-quality insightful analysis based on excellent communication, analytical capabilities and data synthesis skills. The right person will be self-sufficient, act on initiative and quick to adapt to new business challenges. He/She should bring innovative, 'disruptive' thinking to the team, in terms of research approach and ideally broad content knowledge that includes "Connected" / Digital, as well as relevant industry experience.
Crucial to the role, is a strong understanding of Reckitt's powerbrands as well as an outward focus and mindset in tracking competitor/industry activity. This gives Competitive Insights a unique position in the organisation, with learnings, conclusions and findings of the team used to drive key changes in Reckitt Core processes, organisation and strategy.
Your responsibilities- In this role you will have the opportunity to work with senior management and most functions across CHQ.
- You will work on projects that can be either theme-based or related to specific Categories or Competitors - these can be Competitive Insights run or working as part of x-functional teams.
- In addition, you will have ownership of continuous monitoring of a set of Competitors and Categories and be expected to create e.g. thought insights/foresights related to these Competitors / Categories or topics.
- Outputs of the research & analysis, should challenge the business and warn of disruptive changes in the industry and competitive set, highlighting key opportunities and threats.
Research and analysis - both Theme and Competitor-based:
- Manage and own projects involving high quality insight-based research covering both existing and potential competitors - plus special interest topics. Projects include those with specific briefs; working as part of x-functional teams; plus generating thought papers based on individual intelligence gathering. Projects vary in length, topic and type of analysis required - they typically involve accessing different sources, validating and challenging data; delivering the output/conclusion in presentation format.