Global Brand, Digital & Retail Experience Manager - Luna Daily

About Luna Daily

Luna Daily is redefining body care - creating high-performance products designed for real bodies, real routines, and real life. We're a fast-growing, globally ambitious brand with major retail partnerships across the UK and US, building a brand that wins both hearts and shelves - and increasingly, screens.

The Role

This is a high-impact, omnichannel brand role.

As Global Brand, Digital & Retail Experience Manager, you'll own how Luna Daily shows up across every retail, market, digital and partner touchpoint - from Ulta and Boots to Amazon, DTC and brand-owned channels.

You'll be the executional bridge between brand, retail, digital, commercial and content, ensuring every campaign, launch and activation is flawlessly delivered, unmistakably on-brand, and commercially effective.

This role is about turning big brand ideas into retail and digital results

What We're Looking For

• Strong experience in brand marketing with a retail-first mindset
• Proven track record delivering complex retail launches and activations
• Commercially minded - understands sell-through, conversion and retailer KPIs
• Confident managing agencies, timelines and multiple stakeholders
• Fluent in both brand storytelling and retailer expectations
• Highly organised, proactive and detail-obsessed
• Comfortable working across time zones and fast-moving environments
• Experience in beauty, body care, skincare or CPG is a strong plus.

What You'll Do: Brand Guardianship & Global Campaigns

• Own and evolve global brand guidelines, tone of voice and creative guardrails across online and offline touchpoints
• Partner with Founder, Brand Lead and Creative teams to deliver global campaigns from concept through production to final assets
• Create and manage global asset toolkits across retail, social, paid, PR and international markets
• Help maintain a central brand asset hub used by teams, agencies and retail partners
• Maintain the global brand calendar to ensure cross-functional alignment
• Act as the gatekeeper of brand consistency across all channels and partner sites

Retail Activation & Launch Excellence

• Lead planning and execution of all major retail launches and priority moments
• Own end-to-end retail rollout including toolkits, PDP content, in-store merchandising, sampling and activations
• Ensure retailer PDPs, A+ content and brand imagery are campaign-ready and optimised
• Manage activation agencies and production partners
• Deliver experiential activations, roadshows and retail events
• Translate brand campaigns into retail-ready creative that drives conversion
• Partner closely with field teams to support retail education and execution

DTC & Digital Website, PDP & On-Site Experience

• Own updates across the Luna Daily website and retailer sites
• Manage freelance dev and design resource where required
• Oversee PDP merchandising, copy, imagery, modules and promotional banners
• Brief designers/agencies on digital refreshes and campaign launches
• Continually optimise digital storytelling and UX journeys

Paid Media & Digital Campaigns

• Act as key POC for external paid media partners across Meta, Google, TikTok and retail media platforms
• Ensure paid campaigns align to brand launches, retail priorities and DTC moments

Copy & Content

• Write and refine product copy, PDP storytelling, campaign messaging and UX microcopy
• Ensure all digital copy aligns to brand TOV and retailer requirements

CRM & Owned Channels

• Oversee email and SMS planning and scheduling via external agencies
• Ensure CRM supports brand campaigns, launches and retail moments
• Optimise lifecycle and campaign messaging based on performance insights
• Manage agency performance, output quality and budget alignment

Reviews, Ratings & UGC

• Manage reviews platforms and ensure strong coverage across hero SKUs and NPD
• Coordinate review seeding strategies with social, creator and retail teams
• Curate UGC for PDPs, website and retail toolkits
• Feed review insights back to product and marketing teams

Partner Enablement & Relationships

• Act as day-to-day marketing contact for key retail partners
• Deliver retailer training decks and field team education materials
• Manage co-marketing timelines, submissions and approvals
• Identify cross-brand partnership and promotional opportunities
• Align brand, agency and retail calendars

Creator, Social & Paid Amplification

• Connect creator, social and paid workstreams to retail conversion
• Brief influencers and creators on retail-led content needs
• Commission UGC and creator assets for PDP storytelling
• Partner with Paid Media to amplify content in priority regions

Commercial Impact & Reporting

• Track sell-through, traffic and conversion across key retail partners
• Track DTC performance across CRM, paid media and digital channels
• Lead post-launch reviews and campaign analysis
• Own dashboards connecting retail + digital performance to marketing activity
• Advise on activation budgets and spend allocation

What This Role Is Not

• Not an admin or coordinator role
• Not a passive executor, you own outcomes
• Not DTC-only, retail is the priority

Salary: £45,000 - £55,000 DOE
Location: Vauxhall, hybrid role

What else?

• Share options in Luna Daily via the EMI Option Scheme
• 4.5-day work week (Friday 1pm company-wide finish)
• Flexible working: hybrid (2 planned office days/week in our vibrant Vauxhall office)
• Private medical & mental health cover (Vitality) plus pension
• Fast-paced startup environment with real ownership and impact
• Luna Daily body care products
• Monthly team socials, quarterly & annual off-sites
• Office dogs
• Free coffees, snacks & treats on team face-to-face days