General Manager - Europe

Main Duties/Responsibilities

• Lead and Manage Regional Operations: Direct and manage all Twenty First Group operations within continental Europe, establishing and growing a presence, with a flexible primary base within the region.
• Strategic Growth and Expansion: Formulate and execute the strategy for the strategic development and commercial expansion of the business across the European market, with a focus on key markets including France, Germany, Italy and Spain, and the club/owner, domestic league, and federation client segments.
• Client Relationship and Project Leadership: Act as the senior Advisory Lead and Advisory Project Manager for key client consulting engagements across the region.
• Delivery Excellence: Ensure the successful, timely, and high-quality delivery of diverse sports and business-related projects.
• Team Oversight: Recruit, mentor, and guide local and project-based consulting teams to maintain high performance standards and support regional scale.
• Advisory Support: Provide high-level consulting and retained analytical support to strategic clients.

Skills & Experience Experience

• Consulting Background: Proven experience as a consultant or manager at a top-tier management consulting firm or an equivalent senior advisory role.
• Regional Experience: Minimum of five years of professional experience, with a significant focus on business development and project delivery within continental Europe.
• Industry Expertise: Extensive experience within the sports industry is required, with a deep specialisation in football preferable.
• Project History: Demonstrated track record of leading and successfully delivering complex advisory projects for high-profile organisations across sport.

Skills

• Leadership and Management: Strong leadership qualities with the ability to build, manage, and mentor a high-performing regional team.
• Analytical Prowess: Exceptional analytical and commercial acumen, with experience in conducting detailed sporting, commercial, and financial analyses.
• AI proficiency: Demonstrable experience working with AI-driven technologies, with a high level of comfort adopting, integrating, and leveraging AI tools to enhance workflows, generate insights, and drive efficiency across day-to-day responsibilities.
• Language: Proficiency in at least one and ideally two languages of the key markets (France, Germany, Italy, Spain).
• Regional Knowledge: Deep understanding of the sports ecosystem, media rights, club operations, and market dynamics specific to continental Europe.
• Strategy Development: Highly skilled in strategic planning, transformation, and developing long-term strategies for sports organisations.
• Client Communication: Excellent presentation, negotiation, and cross-cultural communication skills to manage senior-level client stakeholders across the diverse European markets.
• Technical consulting skills: Proficiency with software required to deliver market leading consulting work, and ability to manage complex consulting projects end to end.

Performance Goals

• Revenue and Growth: Achieve targets for regional revenue generation and business growth, with a focus on penetrating the French, Germany, Italian and Spanish markets.
• Client Satisfaction: Maintain high client satisfaction and secure a portfolio of high-value, long-term retained clients.
• Project Success: Ensure all major consulting projects are delivered on time, within budget, and meet defined quality and strategic objectives.
• Team Development: Successfully hire, develop, and retain a high-performing regional team to support market expansion.

Strategic Deliverables

Successfully complete strategic, high-impact regional deliverables, such as supporting league restructures, club performance transformation, or new commercial ventures in the focus countries.

Benefits

• Private Healthcare Plan
• Pension Plans
• Work From Home
• Training & Development