Fundraising Welcome Manager

Overview

As Welcome Manager, you will join a newly shaped Individual Giving team at the Royal British Legion, focusing on supporter engagement. You will be responsible for delivering high quality welcome journeys and campaigns that introduce new supporters to RBL in a compelling, engaging and well timed way, creating a seamless supporter experience that builds long term engagement from the very first interaction.

Responsibilities

Working closely with the Senior Welcome Manager, internal teams and agency partners, you will take ownership of delivering multi channel communications that are strategically aligned, insight led and commercially focused. You will manage multiple campaigns and projects at pace, ensuring activity is effectively planned, delivered on time and continuously optimised through testing, reporting and performance analysis.

You will also play an important role in building strong relationships across fundraising, particularly with data, planning and product strategy teams, helping to ensure campaigns are connected, targeted and delivering the best possible supporter experience.

You will be contracted to the Haig House hub with a minimum expectation of two days per week working in person and flexibility for remote work when not on site.

Qualifications

We are looking for someone with experience delivering supporter journeys or large scale marketing campaigns within a fundraising or customer focused environment. You should be confident managing stakeholders and working collaboratively across complex teams, and possess strong organisational skills, an eye for detail and the ability to balance creativity with process and performance.

Experience using audience insight and campaign data to shape activity is essential. The role suits someone who enjoys working in a fast moving environment, is comfortable using data and campaign metrics, and wants to be part of a team focused on smarter, more effective supporter communications.

Employee Benefits

• 28 days paid holiday (plus bank holidays) with an optional annual leave purchase scheme of up to 5 working days
• Enhanced paid maternity, paternity and adoption leave
• Generous pension contributions, with employer contributions ranging from 6% to 10%
• Range of flexible working options may be available, depending on your role
• Employee Assistance Programme providing confidential counselling, financial and legal advice
• Range of courses delivered by learning specialists to support your development goals and objectives
• Opportunities to volunteer
• Travel loans, Cycle to Work and more!

Diversity and Inclusion

RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.

As part of our commitment to inclusion, we offer interview schemes for candidates who declare an Armed Forces connection and/or a disability. Candidates are only eligible for this scheme if their application clearly demonstrates that they meet all of the essential criteria listed in the Person Specification for the role.