Freelance Paid Social & Performance Creative Lead

At Wonderbly, our mission is to connect the world through our personalised gift books that inspire self-belief in children and celebrate love in all relationships. Our books have reached over ten million readers, placing them at the center of their stories.

Wonderbly is an award-winning brand, recently acquired by Penguin Random House, operating at the intersection of print-on-demand, personalisation, and D2C e-commerce. We were nominated for UK Publisher and UK Children's Publisher of the Year in 2025 by the British Book Awards, having won the latter in 2021.

About the Role

We're seeking a creative, curious marketer to join us as a Freelance Paid Social & Performance Creative Lead. You will shape and execute our creative strategy, especially across video formats, to drive full-funnel growth.

You will manage our Meta campaigns in one of our largest markets, overseeing a six-figure media budget, testing and refining creative concepts to optimize performance. Your focus on data will help uncover customer insights for creative briefs and identify high-performing content to scale.

Collaborating with our in-house creative team, you'll develop compelling briefs for engaging content and manage relationships with content creators, ensuring a diverse and dynamic creative mix that fuels our success.

This position is 3 days per week, with a rate of £400-£450 depending on experience.

What You'll Be Doing

• Manage and scale paid social campaigns across Meta in a key market
• Monitor performance and optimize to meet ROAS and profitability targets
• Test messaging, creatives, and placements to stay at the forefront of performance marketing
• Brief creative teams and videographers on high-impact ad ideas, iterating to find new winners
• Develop a scalable pipeline for creator content for paid social channels
• Translate insights into actions and share learnings with the team

What We're Looking For

• 3-5 years of hands-on experience with paid social, especially Meta Ads, managing six-figure budgets
• Strong understanding of performance metrics and proven success in scaling campaigns for ROAS
• A passion for testing, learning, and innovative thinking
• Experience working with creative teams and influencers to produce high-quality, on-brand content
• Data-savvy with experience using dashboards and analytics tools like Looker or Fospha
• A proactive self-starter willing to pitch ideas and adapt quickly

Bonus Points

• Experience with creative strategy development and managing creator content at scale
• Background in startup or high-growth environments
• Examples of successful ad creatives or campaigns you've contributed to

Why Join Us?

Join Wonderbly to be part of a meaningful mission to bring personalized products to a global audience. Work with a diverse, motivated team in a supportive, inclusive culture. We are a profitable, B-Corp certified business with growth ambitions to deepen customer relationships through our books.

Benefits include:

• Hybrid working
• Subsidised gym membership
• Lunch and Learn sessions
• Dog-friendly studio near Kings Cross
• Regular socials and in-studio events
• Facilities such as showers, bike storage, snacks, and group activities