Founding Growth Lead
Posted 4 days 10 hours ago by Alaro
You'll be Alaro's founding GTM operator-owning both how we show up in-market and how we convert attention into revenue. You'll work with the Founder to define ICP, positioning and narrative, ship founder led marketing (content/community/partnerships), and run early pipeline + commercial cycles. The outcome is repeatable demand, lighthouse wins, and a GTM playbook that scales.
This is a highly visible role: your work will directly influence client outcomes, business growth, and how Alaro shows up in market as a new category of legal services.
What you'll doDefine & validate the ICP: Identify the highest converting customer profiles, buying personas, and entry points; turn learnings into a clear targeting strategy.
Build a repeatable demand + pipeline engine: Stand up outbound, referral, and lightweight inbound loops (lists, sequences, content, community, partnerships/events where relevant) to generate qualified conversations.
Run discovery & qualification: Lead intro/discovery, diagnose pain with credibility, and continuously iterate messaging, narrative, and qualification based on what works in market (including creating lightweight assets like one pagers/case studies as you learn).
Own early commercial cycles: Drive a simple, high tempo deal process (mutual action plans, stakeholders, objections, pricing), initially with the Founder as needed, and increasingly owning closes end to end.
Codify the playbook & cadence: Implement "just enough" CRM/process, pipeline hygiene, and lightweight forecasting; document ICP, positioning, messaging, content angles, stages, scripts, and objection handling.
Lay the foundations to scale the team: Once the motion is working, help define the next GTM hires (e.g., partnerships, marketing, sales) and support onboarding/ramp into the playbook.
We're looking for a senior individual contributor with strong ownership instincts and the judgment to build a GTM function from first principles-without waiting for perfect information.
You'll likely be a fit if you:
Demonstrated outlier excellence: clear evidence of sustained top tier performance in something (inside or outside work).
Have a 0 1 GTM track record: you've built pipeline and closed early customers in an ambiguous, pre playbook environment (e.g., first meaningful revenue / first lighthouse customers / early ARR milestone).
Have credibility based GTM experience into senior stakeholders: comfortable engaging investment funds / PE / corporate decision makers through a mix of consultative selling and marketing led influence (multi stakeholder, longer cycles).
Are a playbook builder (not just a closer): you translate wins/losses into improved messaging, ICP segmentation, qualification, objection handling, pricing/packaging hypotheses, CRM hygiene, and "just enough process" for a small team.
Have seen a scaled sales motion (but aren't a passenger): you bring pattern recognition from mature orgs while right sizing what "good" looks like for early stage-no unnecessary bureaucracy.
Have end to end GTM capability: you can generate demand, run discovery, progress deals, and support early success/retention loops (early growth is end to end).
You'll thrive at Alaro if you bring:
Founder level ownership: you act like an operator building a function, not someone completing tasks (high agency; solutions first).
Sharp thinking + crisp communication: you can pressure test positioning, write tight outreach, and iterate messaging quickly from market feedback.
Comfort with chaos + fast learning loops: you thrive on experimentation, use data, and don't wait for perfect information.
High EQ + cross functional alignment: you work tightly with the Founder and delivery/product to keep promises aligned with what we can actually deliver.
Competitive drive / resilience: you sustain consistent, high quality output across outbound, follow ups, and 'showing up in market' work (content/community), without losing momentum or standards.
We work remote first with a preference for time zone overlap between GMT 5 and GMT+1. You can also choose to work from our offices in London or New York.
About AlaroAlaro is building the next generation of legal services; an AI native law firm built to deliver clear, timely legal judgment for investment funds, financial institutions, and corporates. We combine senior expertise with intelligent systems so routine work happens faster, and critical decisions don't wait. We're building a firm for lawyers who want to work at that frontier.
We started Alaro in April 2025 and raised a $2M pre seed followed by a $7M seed led by a tier 1 US VC. Our product is used daily by our own lawyers on real matters, creating a tight feedback loop between product and practice. With early customers and a world class engineering & legal team taking shape, it's still day one - come build with us.
How we workChallenge the status quo: We don't inherit law firm processes only because it has always been done. We challenge it and rebuild from first principles.
We move fast, then solidify: We deliver high quality work quickly, then codify what works into playbooks and repeatable workflows. Progress beats polish, but quality is non negotiable.
High ownership, commercial judgment: We own outcomes end to end, communicate clearly on risk and trade offs. We close loops, getting it done by when you say you will.
AI native by default: We work in an AI assisted way day to day, moving faster on routine work and keeping momentum, so we can spend more time on judgment, negotiation, and outcomes.
Meaningful ownership: Competitive salary and meaningful performance based upside (bonus/equity), with real responsibility and impact from day one.
Founder & client exposure from day one: You'll work directly with the Founder and with senior client stakeholders-owning the motion rather than sitting behind layers.
Small senior team, real impact: You'll work closely with founders and the team to shape how we go to market as we grow.
Freedom to experiment: You'll have the autonomy and support to make your mark by testing, learning, and scaling what works (positioning, messaging, content/community, sequences, playbooks, CRM hygiene, and operating cadence).
Time together that matters: We bring the whole company together once a year for an offsite in Alaró (Mallorca), and regularly gather the team in one of our offices to align, whiteboard, and discuss in person.