Field Team Leader

Location: Field-Based with Nationwide Travel Required

Working Hours: Monday-Friday, 9:00am-5:00pm (flexibility required)

About Our client:

Our client is one of the UK's leading distributors of vaping products, supplying thousands of independent retailers and regional chains nationwide. Operating within a highly regulated category, they specialise in education led brand growth, compliant field activation, and structured retail partnerships.

Role Overview

The Team Leader is responsible for leading, supporting, and developing a team of City Managers aka Brand Ambassadors to ensure high standards of brand execution, structured field coverage, professional conduct, and operational compliance across assigned territories.

This role is accountable for onboarding, field standards, operational quality, and team performance management, not recruitment or direct sales ownership.

Key Responsibilities

Team Leadership & Performance Management

• Lead and manage a team of field-based City Managers
• Set and monitor activity and activation KPIs
• Conduct structured one-to-ones, probation reviews, and appraisals
• Provide continuous coaching and structured feedback
• Implement performance improvement plans where required
• Maintain professionalism, conduct standards, and team discipline

Field Supervision & Execution Standards

• Conduct regular field visits and shadow days
• Carry out spot checks to ensure
• Accurate brand messaging
• Regulatory compliance
• Correct POS placement and merchandising
• CRM and reporting accuracy
• Deliver live coaching during store visits
• Identify and resolve execution gaps
• Ensure consistent territory coverage and activity levels

This role requires active field presence and hands-on leadership.

Onboarding & Induction (Full Ownership)

• Oversee onboarding administration for all new City Managers
• Ensure new starter documentation is submitted accurately and on time
• Deliver structured brand and operational induction training
• Coordinate shadow days and structured field training
• Ensure all new hires are "road ready" before independent territory coverage
• Monitor early-stage performance and provide additional support where required

Territory & Operational Oversight

• Allocate and manage territories and outcodes
• Identify and resolve duplicate accounts
• Maintain CRM integrity and reporting standards
• Manage holidays, sickness, and time off in lieu
• Ensure payroll-related documentation is completed correctly
• Maintain clean operational processes across the team

Incentives & Activity Management

• Create and manage structured activity-based incentive schemes
• Track performance against agreed KPIs
• Submit incentive proposals for approval
• Adjust activity frameworks based on performance trends

Trade Shows & Events

• Support planning and staffing of trade shows and industry events
• Deliver structured pre-event team briefs
• Set event-specific activity KPIs where required
• Ensure professionalism and conduct standards are upheld
• Oversee accurate post-event reporting

Skills & Experience

• Previous experience in field sales leadership, FMCG, or regulated categories preferred
• Proven experience managing and developing field-based teams
• Strong organisational and operational oversight skills
• Confident delivering coaching and structured performance management
• Comfortable working independently and leading remote teams
• Full UK driving licence essential
• Willingness to travel nationwide when required

Working Hours & Flexibility

The role operates on a core schedule of Monday-Friday, 9:00am-5:00pm. Due to the field-based nature of the role, flexibility is required to support early starts, late finishes, trade shows, and nationwide travel where necessary.

Benefits/On Offer

• £5,000 annual car allowance
• 28 days' holiday including bank holidays
• AIG Life Insurance Scheme including:
• 3x salary life cover from day one
• 24/7 GP access
• Mental health and wellbeing support
• Company mobile phone and laptop
• 40% staff discount on selected products
• Structured onboarding and leadership training