Expert in Performance Marketing and E-Commerce

The Austrian fashion label Lena Hoschek is known for its heritage-inspired prêt-à-porter and traditional collections, which are marketed internationally. As a company, we pride ourselves on being a magnet for talent. Our team brings together best-in-class experts in their respective fields, working collaboratively to implement a distinct growth strategy within a flat organizational structure.

To strengthen our Marketing and E-Commerce team, we are currently seeking an Expert in Performance Marketing and E-Commerce.

• Develop and implement the company's digital and performance marketing strategy with a focus on e-commerce growth and efficiency (COS, ROAS).
• Plan, manage, and optimize paid campaigns across platforms such as Meta, Google, TikTok, and LinkedIn.
• Monitor campaign performance, analyze data, and continuously improve acquisition, conversion strategies and create reports.
• Set up and maintain tracking infrastructure (GA4, Google Tag Manager, conversion tracking, remarketing audiences).
• Develop automated CRM flows (welcome, abandoned cart, post-purchase, retention) to improve the customer lifecycle.
• Support webshop optimization and basic Shopify adjustments.

• Professional experience in performance marketing;
• Demonstrable expert skills in the field of setting up campaigns, Google Analytics and Tag Manager;
• Independent, structured and results-oriented working style;
• Team player with a "hands-on" mentality;
• Digital native;
• Fashion industry experience is a plus;
• German language is a plus;

• A unique working environment
• A young, open, and dedicated international team with lots of enthusiasm and enjoyment in their work
• Varied and responsible tasks
• Flat hierarchies
• Attractive employee discount
• Salary: € 3.200 gross per month

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