Event Marketing Director

An innovative B2B Conference company is looking for a talented event marketing leader to oversee an entire event portfolio, which has gathered more than 25k industry experts across 10+ sectors with both virtual and in-person events.
Reporting to the Head of Marketing, you'll be a critical cog in shaping and executing event marketing campaigns in a business with a mould-breaking model that's experienced impressive growth over the past three years, even with two lockdowns. That growth level offers extraordinary opportunities for career development. The many benefits include a flexible WFH and office balance, and generous bonus.

Event Marketing Director- responsibilities:

• Overseeing all marketing channels through all stages of the event lifecycle - incl email; social; paid (LinkedIn, search, Facebook); media partners and referrals.
• Building and executing bespoke marketing strategies for different events and markets, from events with $1,000+ tickets to free, virtual festivals.
• Managing and growing the event marketing team, currently four people.
• Continually experimenting with new campaigns, channels, messaging, offers, etc. and optimizing event marketing timelines in-line with what is and isn't working.
• Pushing the quality and creativity of every single event campaign that goes out. You'll be the final sign-off point and will be quick to distinguish good from great.
• Working closely with sales to ensure the two departments are aligned, maximizing on each other's efforts and converting as many leads as possible.
• Switching between the long-term strategy and the short-term tactics. As well as planning for the events and year ahead, you'll be rolling your sleeves up and ensuring upcoming events don't just meet, but exceed target.

Event Marketing Director- essential skills and experience:

• At least 4 years experience in a B2B event marketing environment.
• Experience managing multiple direct reports in a marketing environment.
• Robust understanding and exposure of marketing across paid, organic, partner, content, email, etc.
• Experience building complex marketing programs and reporting the results.
• Strong problem-solving ability, including metrics-driven thinking.
• Highly organized and strong project management skills.
• GAU and GA4 savvy.
• Experience using Asana (desirable)

Event Marketing Director -benefits

• Competitive Salary
• Extra day off on your birthday
• Flexible hours and early summer finishes
• New tech gear: laptop, screen, mouse, keyboard
• Company social events
• Opportunity to join a fast-growth scale-up, unparalleled learning opportunities, with excellent opportunities for progression
• 25 days holiday (excl. bank holidays)
• Work from home opportunities
• Sociable and supportive team (and an office dog)

Next Steps
If you have the skills and motivation for this role we'd love to hear from you. Please send a CV ASAP! Next step would be a short telephone call with John Reilly, the recruiter. Please indicate when you'd be available for that.