Director, Group Digital and Social Channels

• Proven experience leading high-performing digital and social media teams to deliver innovative, data-driven content strategies and campaigns.
• Deep understanding of the evolving digital ecosystem, including social platforms, content trends, and performance analytics.
• Strong customer-centric mindset with a passion for creating engaging, value-driven digital experiences.
• Excellent stakeholder engagement and leadership capabilities, with a track record of influencing at senior levels.
• Solid commercial awareness and ability to align digital strategies with broader business objectives.

Purpose of the role

To develop, implement, and manage digital marketing platforms and channels, including the website, social media channels, and marketing technology platforms.

Accountabilities

• Develop and implement digital marketing strategies aligned with the bank's business objectives, informed by market research, customer needs, and the competitive landscape.
• Collaborate with cross-functional teams, including product marketing, communications, and IT, to ensure alignment of digital marketing efforts with overall business objectives.
• Create compelling and targeted content for various marketing channels, optimize online content for search engines, and manage paid search campaigns to drive targeted traffic and conversions.
• Analyze data to inform decisions and optimize marketing strategies, utilizing data analytics tools to measure and report campaign performance.
• Manage marketing technology platforms as applicable.
• Maintain and update digital marketing platforms and channels such as the website and social media channels.
• Develop targeted content for partner channels and assets, where applicable.

Director Expectations

• Manage a business function, contributing to strategic initiatives, influencing policy, and overseeing complex projects.
• Lead a large team or act as a technical expert, coaching less experienced staff and guiding strategic decisions.
• Provide expert advice to senior management and influence decisions beyond own function.
• Manage resourcing, budgeting, and policy creation for a significant sub-function.
• Ensure compliance with policies and regulations, and monitor external environment for regulatory and advocacy influences.
• Demonstrate extensive knowledge of industry practices, market developments, and strategic problem-solving skills.
• Make significant decisions and influence stakeholders at a senior level.
• Act as a principal contact and spokesperson for the function and division.

All Senior Leaders are expected to embody the LEAD behaviours: Listen and be authentic, Energise and inspire, Align across the enterprise, Develop others. All colleagues should demonstrate the Barclays Values: Respect, Integrity, Service, Excellence, and Stewardship, along with the Barclays Mindset: Empower, Challenge, and Drive.