Digital Performance Marketer

Digital Performance Marketer

IMAGIN.studio is the most comprehensive car image creation enterprise in the world. We help the car industry sell their cars through the highest quality imagery covering every car, in all of its detail. We are growing the company and so .

We are looking for a Digital Performance Marketer based in the Netherlands

We are looking for a highly energetic, enthusiastic and entrepreneurial spirit ready to jump on an exciting journey, as a member of our fast-growing commercial organization, reporting directly to our Marketing Manager.

This is a mid-level role where you get energy by using the right tools to improve our global marketing efforts and gain the results we're looking for, whilst keeping a critical eye on all we do. If you like to work independently surrounded by multicultural colleagues and you are not afraid of change and pivoting we are looking for you! And if you like cars and tech, you have the opportunity to get into the driver's seat and shift to the next gear.

This role is mainly focused on running digital ad campaigns on different platforms on a global scale. Please only apply if you are highly specialized in this area and feel comfortable with a highly operational role. The ideal candidate is someone who has experience working in a digital advertising agency.

What you will be doing

• Paid Digital Advertising Management: Plan, execute and optimize and report on the paid digital advertising campaigns across multiple ads platforms.
• Keyword Research & Optimization (PPC): Conduct keyword research to inform campaign strategy and optimize on the existing campaigns.
• Audience Targeting & Segmentation: Implement audience targeting strategies based on the identified ICP and personas that are provided by the marketing team.
• Ad Copy & Creative Support: Draft compelling ad copy and creatives per campaign per platform.
• Budget Management: Think strategically on how to manage the allocated budget across multiple ads platforms.
• Performance Tracking & Reporting: Monitor and track key performance indicators (KPIs) for your campaigns like CTR, CPL, CPA, ROAS, etc. Track performance and constantly optimize your campaigns based on your important metrics.
• A/B Testing & Experimentation: Develop and run A/B tests on your campaigns to reach better results. Document your findings and share with the team.
• Data Analysis & Insights Reporting: Analyze campaign performance data to identify trends, areas for improvement, and provide input to the Marketing Manager.
• Account-Based Marketing (ABM) Support: Assist in the planning and execution of targeted ABM campaigns, working closely with the sales and marketing team to identify key accounts and develop relevant engagement strategies.
• Collaboration: Work closely with teams to ensure alignment between digital marketing efforts and overall business goals.
• Staying Up-to-Date: Keep informed about the latest trends and best practices in digital marketing and paid advertising
• Platform Familiarity: Develop and maintain a working knowledge of relevant digital advertising platforms and ABM concepts.

What our ideal candidate looks like

• 2+ years of experience in B2B digital performance marketing, Hands-on experience with Google Ads, Bing, or LinkedIn, display ads and other digital ads platforms.
• Solid understanding of performance marketing metrics and KPI's.
• Hands-on experience with web analytics tools (Google Analytics, Google Tag Manager, etc).
• Experience with keyword research and audience targeting.
• Basic understanding with ABM platforms, ABM targeting and campaign management.
• Practice and measure A/B testing in Ads.
• Experience working in a digital advertising agency.
• Great organizational skills and attention to detail.
• Good communication and a team player.
• Bachelor's degree in Marketing, Business, or a related field.
• Nice to have: knowledge in design tools like Canva, Photoshop.
• Even nicer to have: knowledge of CRM tools like Salesforce and Marketing Cloud.

What our offer looks like

• Gross salary budget of 4.000 - 4.500 EUR excluding benefits.
• Full time position (40 hours).
• Annual education budget to use for personal development.
• Monthly home office allowance and investment in upgrading your home office.
• Fair use holiday policy (mandatory 20 days, but flexibility to take what you need).
• An informal & fun environment with regular social meet-ups.
• Flat hierarchy and your opinion will be heard.

Process

• HR Intro call - 30 min with a Recruiter.
• In depth-interview with Reihaneh and Marko (60 minutes) (ideally in the office).
• Case Study presentation in the office with the marketing team.
• Proposal call.

About Imagin.Studio

IMAGIN.studio is the most comprehensive car image creation enterprise in the world, delivering the highest quality imagery, covering every car, in all of its detail. IMAGIN.studio provides the missing building blocks for automotive marketing endeavours. With our 'Car Cloud Access' XaaS-platform we enable our customers to visualise their entire online car.

Our roots are in The Netherlands, but our company is located in the cloud. With an international team of professionals we are creating groundbreaking innovative content solutions for the international automotive industry.

We have gamers, musicians, car freaks, motor bikers, mountain bikers, runners, hikers, guys with a moustache, and without, boys, girls and every other variety of people. We have family people, single people, happy people. And we love working from home. You will find a friend here and bring your friends too.