Digital Marketing Executive

.Digital Marketing Executive page is loaded Digital Marketing Executivelocations: Borehamwood, England, United Kingdomtime type: Full timeposted on: Posted Todayjob requisition id: R26\_Built on meritocracy, our unique company culture rewards self-starters and those who are committed to doing what is best for our customers. You are applying for a role with HFIS Limited - the group behind trusted brands such as mydeposits, Total Landlord Insurance, Property Redress, Landlord Action and Hamilton Fraser. HFIS Limited is part of Brown & Brown (Europe) Limited. Working options office-based with optional rotational remote working in line with divisional requirements Working pattern full time Working hours 37.5 (Monday - Friday) hours per week Reports to Marketing Lead What we're looking for: In this role, you'll manage day-to-day delivery of digital acquisition, SEO and email marketing activity, working closely with internal stakeholders and external partners to improve quote progression, cost efficiency and sales contribution. If you enjoy owning performance channels end-to-end and thrive in a fast-paced environment, this could be the perfect opportunity. Some of the things you'll get up to: Deliver and optimise digital campaigns to support key insurance commercial objectives (quote starts, completion, policy sales). Plan, launch and refine paid advertising campaigns across Google Ads and Meta - including budgeting, creative testing and weekly performance actions. Lead organic traffic recovery and growth through intelligent keyword targeting, lost visibility analysis and landing page optimisation. Improve conversion across landing pages and journeys using GA4 and Content Square, identifying friction points and running structured tests. Manage external agencies and consultants, ensuring high-quality output, accountability and cost control. Produce monthly insurance performance reporting with insights, actions taken and recommendations. Support organic and paid social activity, offering performance insights and optimisation ideas. Create and adapt digital content including articles, graphics, videos and interactive media. Support partnership marketing and event activity with assets, tracking, landing pages and follow-up journeys. Deliver email marketing campaigns using tools such as Dotdigital - segmentation, automation, testing and reporting. Maintain excellent measurement hygiene including UTM governance, tracking consistency and dashboard accuracy. Support the Marketing Lead with ad hoc projects and wider marketing initiatives. We'd like you to have: Hands-on experience in PPC campaign management (Google Ads and Meta), including bidding strategies, segmentation and budget control. SEO experience using tools like Google Keyword Planner, SEMrush or Ahrefs - from research to on-page optimisation and performance monitoring. Strong analytics capability using GA4 and Google Ads to generate actionable insights. Experience running multi-channel digital campaigns with commercial outcomes (CPA reduction, conversion improvement, lead quality uplift). Experience delivering email campaigns and automation journeys using platforms such as Dotdigital. Excellent project management skills with the ability to balance multiple deadlines and stakeholder needs. High attention to detail and a proactive, collaborative approach. Benefits: 23 days holiday + UK bank holidays Life assurance Private health care for you and dependents Employee assistance programme, including GP line, cashback for treatments, advice line Season ticket loan Rental deposit loan Annual leave purchase scheme As part of the HFIS Group, access to discounted personal insurance is availableAt HFIS we value development and progression of all our people and so we also offer financial support for studying towards professional qualifications plus study time. As a teammate you will also benefit from a wide variety of high-quality in-house and external training.We have a relaxed and friendly environment, and our dress code reflects this.We are an Equal Opportunity Employer. We take pride in the diversity of our team and seek diversity in our applicants.Founded in 1939 as a small, two-partner firm, Brown & Brown (NYSE: BRO) and our team of companies have grown into one of the world's largest insurance brokerages while staying true to our foundation of trust, resilience and delivering results. With a team that is as connected locally as it is globally, our high-performing, highly collaborative team delivers innovative risk and insurance solutions.We look for individuals who embrace our culture, thrive in a collaborative environment, are driven to grow and succeed and are committed to always doing what is right. With a unique culture built on integrity, superior capabilities and grit, we value teamwork, trust and courage. We think of ourselves as a team, so we have teammates-not employees, and leaders-not managers. Everything we do is about the greater "WE"-never "me."While diverse in abilities and experience, we are all connected through our core values, a commitment to our local communities and a shared mission-always doing what is best for our customers.