Digital Marketing Executive

As a Digital Marketing Executive, you'll help plan, deliver, and optimise paid media campaigns across search, social, and display. Working closely with the wider team, you'll be hands-on with creative uploads, budget pacing, daily performance checks, and reporting.

Key Responsibilities

• Support the planning and execution of paid media campaigns across platforms like Google Ads, Meta, LinkedIn, and TikTok
• Conduct keyword and audience research to inform targeting strategies
• Write ad copy that's clear, compelling, and conversion-focused
• Upload creative assets and ensure they meet platform specs and best practices
• Manage daily campaign pacing, monitor performance, and flag anomalies
• Optimise campaigns in real time to improve ROI, CTR, CPA, and ROAS
• Track campaign budgets to ensure spend aligns with strategy and timelines
• Build weekly and monthly reports with insights and learnings
• Collaborate with designers and strategists to evolve campaign creative
• Share digital trends and contribute ideas in team and client sessions
• Be mentored and supported with clear development goals

Essential Skills & Experience

• 6+ months' experience working on paid media campaigns (in-house, agency, or freelance)
• Familiarity with Google Ads and/or Meta Ads
• Confidence analysing performance data and drawing insights
• Strong attention to detail - particularly when working with budgets and pacing
• Clear, persuasive written skills for ads and reporting
• Good organisational skills with ability to prioritise and multitask
• A proactive, positive approach to learning and growing
• Any experience with analytics platforms (e.g., GA4, SEMrush, Meta Business Suite) is a bonus
• Google Ads / Meta certifications are a plus, but we'll support you in earning them if not already held

What We Look for in Every Team Member at Make

• Challenging the norm - bringing fresh ideas and perspectives
• Clear and persuasive communication - both written and verbal
• A team-first mindset - supporting and inspiring those around you
• Commercial awareness - understanding how to drive efficiency, profitability, and growth
• Problem-solving skills - balancing creativity with structured thinking
• Adaptability in a fast-paced environment - managing multiple projects while maintaining quality
• Attention to detail and process-driven execution - ensuring high standards across all work

Salary / Bonus

• Competitive Salary based on knowledge and experience
• Bonus linked to business profitability

Health & Wellbeing

• Cycle to Work scheme
• Breakfast and healthy snacks in the office
• Monthly wellbeing allowance

Learning & Development

• Team and Personal development budget
• Lunch & Learn sessions

Time Off

• 26 days' annual leave plus bank holidays
• Enhanced parental leave

How We Work

• Hybrid, flexible working, three days in the office
• Work from anywhere for one month per year