Digital Marketing Co-ordinator

A highly successful manufacturing organisation is looking for a proven Digital Marketing Co-ordinator, playing a vital part in developing and executing impactful email marketing and social media campaigns. This role is based in the Reading area, Berkshire with hybrid working arrangements (just 2 days per week in the office).

The successful candidate will work closely with a dynamic digital marketing team, including copywriters and designers, managing high-quality content across multiple platforms to engage an international audience of technical professionals.

• Build, segment, and schedule global email campaigns using Pardot/Salesforce Marketing Cloud and social media management tools.

• Collaborate with product specialists, copywriters, and designers to optimise campaign assets for maximum engagement.

• Create humanised, conversational content by suggesting compelling subject lines, calls-to-action, and messaging hooks.

• Ensure all campaign outputs are polished, brand-compliant, and error-free before final sign-off.

• Plan and execute A/B tests on designs, formats, and messaging; analyse results to inform future campaigns.

• Pull and interpret engagement data to assess campaign performance and identify areas for optimisation.

• Support the technical development of automated email workflows and social media scheduling to improve efficiency and outreach.

• Support the project to organisation's transition to Salesforce Marketing Cloud (latest marketing automation).

In order to be suitable for this Digital Marketing Co-ordinator role you must have the following background / skills:

• Minimum of two years' experience in B2B email marketing.

• Proficient in building B2B email marketing campaigns, using platforms such as Pardot, Mailchimp, or similar

• Strong copy editing / proof-reading skills

• Detailed-oriented, with a keen eye for accuracy and quality control.

• Proactive, with a demonstrated ability to suggest process improvements and interpret engagement metrics.

• Excellent communicator, able to convey complex ideas clearly and effectively.

• A team player who values collaboration, flexible in managing multiple priorities within a global calendar.

• Any experience working in a technology / manufacturing business with a technical audience, would be considered highly advantageous

• Some social media marketing experience would be beneficial, but not essential

• Exposure to Salesforce Marketing Cloud or social scheduling experience would be ideal, but not required

This role offers the chance to work within a reputable organisation that values innovation and collaboration. You will enjoy a supportive environment that encourages professional growth, with access to training on Salesforce Marketing Cloud and other tools. This Digital Marketing Co-ordinator role is paying up to £30,000, plus benefits including 25 days holiday, discretionary annual bonus, auto-enrolment pension, & 3pm finish on Fridays.

If you meet the criteria and are eager to advance your career in B2B digital marketing, we invite you to submit your application today.