Digital marketing and communication executive

Company profile:

A leading manufacturer of packaging, supplying primarily the industrial, food and medical sectors is looking for aDigital Marketing & Communication Executive to join their team.

Title: Digital Marketing & Communication Executive

Role and Responsibilities:

The position can be site-based or hybrid, depending on location, with a willingness to travel as required.

We have an exciting opportunity to join the Marketing and Communications team as a Digital Marketing & Communications Executive.

In this role, you will support the delivery of digital marketing strategies, projects and campaigns across an international business. As the business continues to evolve during a transformative period for both our organisation and the wider packaging industry, we are placing a strong focus on digitalisation and automation to support our business objectives. This includes enhancing audience engagement, improving the customer experience, expanding our content marketing capabilities and driving greater marketing and sales efficiency.

The Digital Marketing Executive will play a key role in strengthening our online presence and brand positioning. You will support growth in our target markets while ensuring alignment with our sustainability strategy, leveraging digital tools, platforms and analytics to deliver measurable impact.

Qualifications and knowledge:

• 3+ years' experience in digital or content marketing
• Proven experience delivering multi-channel digital campaigns end-to-end (planning through to reporting)
• Strong knowledge of digital marketing channels, including SEO, SEM, PPC, Google Ads, email and social media
• Proficiency in marketing platforms and tools such as HubSpot, Google Analytics and Google Ads, as well as CMS platforms
• Experience in email marketing planning and execution, including lead generation (MQLs)
• Experienced copywriter, able to create engaging content across multiple channels and formats
• Confident working with external agencies and stakeholders
• Excellent communication, presentation and interpersonal skills
• Hands-on experience using AI tools (e.g. ChatGPT, Claude, Copilot) to improve marketing efficiency
• Strong storytelling skills
• Experience in a multi-site or international business environment
• Experience in content production and/or graphic design, or managing external partners to deliver these

Digital Marketing Executive Responsibilities

• Develop and execute digital marketing strategies and campaigns with clear, measurable KPIs
• Monitor performance, analyse data and optimise campaigns to drive continuous improvement
• Collaborate with sales, technical and R&D teams to deliver aligned and effective campaigns
• Work with internal teams and external partners to produce engaging, on-brand
• Manage and optimise website performance, improving SEO, user experience, traffic and conversion rates
• Enhance customer experience through digital tools, platforms and automation
• Plan and deliver content strategies aligned to B2B buyer journeys, including keyword research and content optimisation
• Manage paid media campaigns across Google Ads and LinkedIn, including targeted B2B paid social activity
• Use CRM systems such as HubSpot to manage lead generation, nurturing workflows and campaign tracking
• Develop and optimise email marketing campaigns, automation workflows and landing pages
• Grow social media presence, ensuring consistent brand messaging
• content
• Track and report on performance using analytics tools such as GA4, turning insights into actionable recommendations
• Set up and maintain campaign tracking, including UTMs and tag management tools
• Use AI tools such as ChatGPT, Claude or Copilot to improve efficiency and explore new opportunities

Additional responsibilities:

• Provide ad hoc support across marketing and communications activities, demonstrating flexibility and a proactive approach
• Contribute to internal and external events, content creation and communications across press, social media, intranet and website channels
• Translate technical and regulatory information into clear, engaging content for a range of audiences and channels
• Support employer branding and recruitment activities in collaboration with HR

Salary: Circa £35,000 with excellent benefits