Digital Marketing Account Director

Salary: £40,000 to £55,000
Pathway: Head Account Manager / Head of Client Services / Commercial Director
Type: Full Time
Location: Based in UK Headquarters (Peterborough)

Are you a commercially driven marketer with a proven track record in strategic client relationships and performance? Are you excited by the opportunity to lead key client accounts, solve complex challenges, and help clients achieve brilliant results?

As a Digital Marketing Account Director at our client's agency, you'll play a key lead role in the account function and ensure seamless alignment between the team, clients, and commercial goals. With responsibility for Client Accounts delivery, you'll provide strategic oversight, troubleshoot issues, and support the continued growth of both accounts and internal capabilities.

This is a senior role with a clear focus on project management, high-value relationships and retention, commercial growth, and cross-team collaboration.

Key Responsibilities

• Campaign Oversight & Project Management - Translate high-level marketing strategy into clear, executable project plans, ensuring fast, efficient delivery from concept to launch. Apply strong project management skills to align teams, manage timelines, and drive results in a fast-paced agency environment.
• Campaign Performance - Delivery of high-performing campaigns for key client accounts. Fly the flag for clients with continuous analysis & monitoring of campaign performance, suggesting improvements to both the internal team and clients.
• Commercial & Account Development - Ensure accounts are commercially sustainable and deliver ROI for both the agency and the client. Identify and develop upselling/cross-selling opportunities across the whole client portfolio and lead pitches for prospective and existing clients.
• Issue Resolution & Escalation - Act as the point of escalation within client accounts for the Account Management Team. Mentor and support Account Managers in handling complex situations.

The ideal candidate would be proficient in the following:

• Proven experience as a Senior Account Manager (marketing background) or similar role, preferably within an agency setting
• Proven leadership ability, with experience of guiding and mentoring team members
• Strong understanding of digital marketing channels, tools and best practices
• Ability to analyse campaign performance and ensure alignment with clients' business objectives
• Regular communication with clients, enabling campaign updates, collaboration, troubleshooting and planning
• Ability to lead on multiple clients and projects simultaneously
• Delivering an opportunity based approach for value add to client campaigns
• Exceptional communication and relationship management skills
• Strong analytical and problem-solving abilities
• Organised and ability to thrive in a busy environment

Understanding of the following is required:

You don't have to be a marketing expert in every channel to be successful in this role, the ideal candidate will possess an understanding of marketing principles and alignment to a business' goals in addition to:

• Understanding how a variety of B2B & B2C SMEs operate
• Multi-channel digital marketing strategy & planning
• Ability to audit prospective clients' online presence and suggest how to add value
• Understanding of SEO & Search Engine Marketing, Google Ads & Microsoft Ads (PPC), Conversion Rate Optimisation (CRO), Social Media Advertising (Paid Media)
• Google Analytics and Google Search Console
• Microsoft Clarity or similar user behaviour/heatmap tools
• Semrush, Screaming Frog or similar SEO tools

What they need from you:

• An experienced marketer that loves to develop, troubleshoot and nurture digital campaigns
• Excellent interpersonal and communication skills, with the ability to develop great rapport with various team members and clients
• An individual that can produce multi-channel marketing strategies strongly aligned to business goals
• A positive individual who always strives to be better and deliver results
• Brings a challenger mindset with the confidence to question client assumptions, provide strategic guidance, and influence outcomes that drive digital marketing success
• Ability to thrive in a fast-paced agency environment - they're looking for expert plate spinners!

What they can offer you:

• A key part in mentoring and developing skills within their team
• Partnering with key accounts in a variety of sectors
• An environment where no two days are the same with constant variety
• A hands-on, agile and consistent approach to training and development
• Opportunities for role progression and career advancement
• Collaboration between a team of experts always striving to deliver the best

What to expect

The client is one of the fastest-growing digital marketing agencies in Cambridgeshire. They work closely with their clients to help them achieve the best possible online presence so they can get noticed and reach their full potential. They work with businesses of all shapes & sizes, with each day presenting a new opportunity and challenge!

In operation since 2012, they've been consistently growing and improving as a business. They have high ambitions, and because this is a new role, there is ample room for career development as their requirements increase.

You'd be joining a team of passionate digital marketing and website design professionals who work hard to deliver real results for clients. They're a team of like-minded, approachable people all with the same drive to be the best.

They champion a culture of innovation and out-of-the-box thinking, making sure they have fun along the way. From monthly team lunches to content-packed weekly meetings, they're dedicated to building an enjoyable and supportive work environment.

Their values

Their mantra is to "Be Better" and they encourage all team members to consistently improve and develop. Their core values are:

• Be the Best - Always positively strive to be better
• Be a Go Getter - Relentlessly chase success for clients
• Be Straightforward - Always keep it simple
• Be Daring - Think differently, creatively and challenge the norm
• Be Responsible - Look after and care about the team, clients and projects

Perks

• Team outings, social events and a friendly workplace
• Flexible working times
• Industry related events (both internal and external)
• Free gym membership
• Week as a digital nomad - work where you like!
• 31 days annual leave
• Extra day off for your birthday
• Flexible bank holiday use
• Employee pension scheme
• Casual dress
• On site parking
• Published salary banding & pathways
• Personal development plans with regular reviews
• Regular training courses, sessions and resources
• Cycle to Work scheme
• Free flu jabs
• Free eye tests
• Huge range of office snacks