Digital Content & UX Strategy Manager

Company Description

Established in 1989, Coway has been the definitive leader in well-being household appliances in South Korea. We are renowned for having the largest indoor water filter manufacturing plant and a state-of-the-art R&D center at Seoul National University. Having expanded to the US, China, Japan, Malaysia, Thailand, and now Europe, we bring our clean air and water products to more customers. Known for our innovative approach and deep understanding of our consumers, we prioritize health and well-being through technology.

Role Description

We're seeking a Content Strategy Manager to lead our comprehensive content initiatives, driving revenue and enhancing our digital presence across the EU & UK markets. This pivotal role demands a strategic leader who can develop and execute multi-platform content strategies, meticulously analyze performance, and optimize for maximum impact. You'll also be instrumental in refining our website's UI/UX to ensure a seamless and effective user experience.

What You'll Do

• Lead Content Strategy & Revenue Contribution: Develop and implement data-driven content strategies across all digital channels (Amazon, websites, paid media, etc.) to directly align with business objectives and contribute to revenue growth. Support content creation and execution, collaborating with internal teams and external partners.
• Drive Performance & Optimization: Define, track, and rigorously analyze key content performance metrics (traffic, engagement, conversions, SEO) to ensure maximum ROI. Present insightful reports and strategic recommendations to leadership.
• Enhance UX/UI & Website Strategy: Conduct UX/UI research and implement optimizations to improve user experience across all digital touchpoints, ensuring effective content delivery. Manage the strategy and maintenance of D2C and B2B webpages, focusing on content integration and performance.
• Market & Competitor Analysis: Conduct in-depth market research to identify content gaps, emerging trends, and opportunities for differentiation within the EU & UK markets.
• Foster Cross-functional Collaboration & Innovation: Act as a central liaison, ensuring content strategy aligns with Sales, Product, Marketing, and Customer Service. Stay ahead of industry trends, proposing and piloting innovative content formats and distribution channels.
• Communication & Documentation: Facilitate effective communication with developers and freelancers, lead team meetings, report on activities, and maintain proactive communication with HQ. Create comprehensive documentation for knowledge transfer.

What We're Looking For

• Proven experience in content strategy, performance marketing, and digital content management, with a focus on revenue contribution.
• Strong analytical skills with expertise in content performance metrics and ROI optimization.
• Solid understanding and experience in UX/UI research and optimization for digital platforms.
• Experience in website strategy, setup, and maintenance for D2C/B2B channels.
• Excellent communication, collaboration, and leadership skills.
• Ability to conduct market and competitor analysis effectively.
• A proactive approach to innovation and trend adoption in content marketing.
• Proficiency with Adobe tools (e.g., Photoshop, Illustrator, Premiere Pro) or similar graphic design, content creation, and video editing software is required.

What Coway Offers

• Hybrid Work Model: Enjoy the flexibility of working from home one day a week after your probation period.
• Flexible Working Hours: Benefit from a flexible working schedule that supports your work-life balance.
• Opportunity to make a significant impact on our brand's global presence to build career progression paths.

Preferred Qualifications

• Proficiency in Korean is preferred for seamless communication with our headquarters.
• Fluency in an additional European language (e.g., German, French, Spanish) is a plus.
• Familiarity with and a strong ability to utilize AI-powered content tools is a plus.

Ready to elevate Coway's digital content strategy and user experience? Apply now!