Demand Generation Director, Logistics & Supply Chain AI at Raft

Job Title

Demand Generation Director, Logistics & Supply Chain AI

Company Description

Raft - Series B AI platform for global supply chain

Job Description

As the Demand Generation Director, you will architect Raft's top of funnel engine, driving qualified revenue for a platform reshaping the $19 trillion logistics industry. You will design sophisticated ABM strategies, manage a modern AI enabled marketing stack, and partner with sales to turn high quality interest into predictable pipeline for enterprise level deals.

Location

London, UK

Why this role is remarkable

• Lead the demand generation strategy for a category defining AI platform backed by $45M from premier investors Bessemer Venture Partners and Eight Roads.
• High impact opportunity to build a revenue engine from scratch in a hyper growth environment where marketing is a primary driver of global expansion.
• Work at the intersection of enterprise AI and global trade, solving real world operational challenges for over 60 global logistics leaders.

What you will do

• Architect and execute end to end outbound and ABM plays tailored specifically for the global logistics and freight forwarding industry.
• Operationalize and scale the revenue stack using HubSpot with precision, ensuring elite lead nurturing and data driven pipeline health.
• Orchestrate cross functional alignment with SDR and Product Marketing teams to synchronize high velocity campaigns with global GTM objectives.

The ideal candidate

• Proven expert in enterprise SaaS demand generation with a track record of navigating 6-12 month sales cycles for $100k+ ACV deals.
• Deeply familiar with the logistics and supply chain sector, possessing the ability to speak the language of global freight forwarders natively.
• AI native marketer and HubSpot power user who prioritizes MQL to SQO conversion rates and material pipeline value over simple lead volume.