CRM Strategy Lead

Our client is a leading global technology brand who are looking for an experienced CRM Strategy Lead to drive direct-to-consumer (D2C) growth, customer engagement and personalised marketing across Europe.

This is a strategic, high-impact role where you'll shape customer programmes across digital channels, using data, insights and marketing technology to improve sales, retention and customer lifetime value.

• Lead the European customer strategy and roadmap across owned and paid channels.
• Develop customer programmes that drive sales, retention, cross-selling and repeat purchases.
• Champion cross-channel personalisation across web, email, apps, social and other digital touchpoints.
• Build data-led business cases to launch and scale new marketing innovations.
• Partner with senior stakeholders across Europe and global headquarters.
• Manage agency partners and drive adoption of customer programmes across multiple markets.

• 10yrs+ experience in Customer and Digital Marketing in data-driven organisations
• Strong experience within Owned and Digital channels
• Strong analytics skills to translate data and insights into growth strategies
• Effective story-telling by creating simple and clear narratives to build business cases and gain leadership buy-in
• Adept at operating at both a Strategic level at the same time as driving action and getting into the detail
• Integrated Campaign Management tool experience; working knowledge of Adobe Marketing Cloud, especially Adobe Campaign, Adobe Experience Platform, Adobe Target & Adobe Audience Manager