CRM Operations Manager
Posted 1 day 13 hours ago by HeliosX Group
Ready to revolutionize healthcare, making it faster and more accessible than ever before?
How we started:
Back in 2013, our founder Dwayne D'Souza saw an opportunity to give people faster and more convenient access to medications using technology. We've grown rapidly since our inception, without any external funding whatsoever - achieving profitability through innovation and a highly disciplined approach to growth.
Where we are now:
We've earned the trust of millions of people worldwide through our top-selling products and well-known brands: MedExpress, Dermatica, ZipHealth, RocketRX, and Levity. A lot of our success is down to having our own pharmacies, manufacturers and products - spearheaded by leading in-house medical teams, researchers and pharmacists. Between 2023 and 2024 our global revenue tripled; £60m to £180m (300% year-on-year growth). We're looking to do the same in 2025; move into new territories, and further accelerate our growth journey. There's never been a more exciting time to join HeliosX.
Where we're going:
Over the next five years, you'll support our goal to become a world-leading healthcare partner, deepening our customer relationships, expanding into new countries, and diversifying our product portfolio to treat more conditions. You'll be part of helping more people access prescription treatments and, most importantly, making personalised care better, quicker and easier for everyone.
Come be a part of making our dream of easier and faster healthcare a reality!
The Opportunity
The CRM Operations Manager role is responsible for supporting the team on all CRM initiatives and KPIs for a segment of our portfolio at HeliosX. This position is crucial for our continued success with our recent rapid growth and international expansion!
In this role, you will continuously revisit and refine our technical approach to CRM, ensuring it aligns with HeliosX's objectives through a data-driven and customer-centric approach. You'll work collaboratively with diverse teams including Product, Creative, Brand, Clinical, and Analytics to enhance our multichannel CRM programs and drive impactful results.
What you'll do
- Deliver best-in-class, multichannel CRM programmes by leveraging our data and working closely with a wide range of stakeholders - The role requires close collaboration with the Data, Product & Engineering teams.
- Build complex and dynamic marketing campaigns in Braze, leveraging Liquid template language and other tools as needed.
- Oversee the deployment of our marketing and service communications to ensure efficient and optimised content for our customers - delivering the right message at the right time.
- Translate stakeholders' technical requirements into simplified campaign processes/documentation.
- Manage an always on experiment pipeline to support key business metrics.
- Continue to develop and discover new features/ improvements and new ideas to support the overall CRM strategy and being able to communicate this to the rest of the business. You'll be the subject matter expert of our customer engagement platform (Braze).
What you'll bring to HeliosX
- Proficient in Braze for CRM management.
- Skilled in delivering automated CRM lifecycle initiatives from strategy to execution and analysis
- Utilises BI tools to derive actionable insights and drive decisions
- Commercially savvy
- Analytical and highly proficient in Excel
Life at HeliosX
At HeliosX, we want to improve healthcare for everyone, and to do this we need a team of brilliant people who share that ambition. We are currently a diverse team of engineers, scientists, clinical researchers, physicians, pharmacists, marketeers, and customer care specialists committed to our mission - but we need more talented folks to join us, if we want to achieve our global ambitions!
Aside from working with our all-star team, here are the other benefits of coming on board:
- Generous equity allocations with significant upside potential
- 25 Days Holiday (+ all the usual Bank Holidays)
- Private health insurance, along with extra dental and eye care cover
- Enhanced parental leave
- Cycle-to-work Scheme
- Electric Car Scheme
- Free Dermatica and MedExpress products every month, as well as family discounts
- Home office allowance
- Access to a Headspace subscription, discounted gym memberships, and a learning and development budget
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