CRM Manager

Posted 4 hours 42 minutes ago by VMA Direct.

Permanent
Not Specified
Sales & Marketing Jobs
London, United Kingdom
Job Description

CRM Manager - B2B
London/ Hybrid

Turn data into decisions. Shape relationships that matter.

Brand

Global Economics Consultancy SME with a "Pan-European" base. This brand has been established over 20 years, has a fantastic culture and is a multi-award winner in its field. Employee-owned also and so everyone shares in its success.

Team/ Role

This is a newly created role and sits in marketing & digital team.

As the CRM Manager, you'll be the driving force behind our client relationship data strategy - ensuring our CRM (Workbooks) is accurate, powerful, and fully embedded in daily business life.

Your mission: make the CRM the go-to tool for client insights, marketing campaigns, and strategic decision-making. You'll partner with marketing, BD, consultants, and leadership to ensure every client interaction is informed, consistent, and impactful.

What You'll Do

CRM Strategy & Operations

  • Own and evolve the firm's CRM strategy, ensuring it meets business needs.

  • Maintain the Workbooks system - safeguarding data quality, performance, and usability.

  • Define and uphold best-practice standards for data entry, segmentation, and maintenance.

Business Development & Marketing Support

  • Partner with marketing to plan and deliver targeted campaigns (events, newsletters, thought leadership).

  • Provide actionable client insights and engagement histories to BD teams and Directors.

Training & Change Management

  • Champion CRM adoption across the firm, from fee earners to senior leaders.

  • Develop and deliver engaging training sessions, working with our Learning & Development team.

  • Act as a change agent, making CRM usage second nature across the business.

Reporting & Insights

  • Create clear, actionable reports on client activity, marketing ROI, and BD performance.

  • Turn CRM data into insights that guide strategic business decisions.

What We're Looking For

  • 5 Years+ Proven CRM experience in a b2b environment.

  • Sector experience in professional services, consultancy or similar.

  • Strong knowledge of CRM platforms exp (Workbooks or similar)

  • Experience managing CRM upgrades or vendor relationships.

  • Knowledge of client segmentation and marketing automation.

  • Project management skills, ideally with Agile exposure.

What's in it for you?

  • Employee-owned - we share in the success we create.

  • Hybrid working

  • 28 days annual leave plus options to buy/sell more.

  • Health cover, income protection, and other great benefits.

  • A culture that values diversity, inclusion, and personal growth.