Creative and Brands Director

The Business:Nigel Wright are working exclusively with a fast-growing, design-led consumer brand group operating across multiple contemporary brands. For nearly three decades, this business has built a reputation for pushing creative boundaries - and now they're searching for a Creative & Brands Director to take the entire brand ecosystem to its next chapter.If you're a visionary creative leader with the commercial sharpness to match, this role puts you at the heart of shaping how these brands show up in the UK and internationally.The Role:Brand & Creative Vision

• Set and drive a high-impact, multi-brand creative strategy
• Strengthen and evolve brand identities with clarity, consistency and emotion
• Own brand guidelines across visual identity, photography, tone of voice and more
• Push creative boundaries across digital, retail and physical environments

International Expansion

• Shape creative for international markets - including a major US push
• Localise storytelling, campaigns and visuals without losing brand DNA
• Support global launches, trade shows and flagship campaigns

Leadership of a Talented Creative Team

• Lead an in-house team including designers, a Head of Creative and photographers
• Foster a high-performance, low-ego, collaborative creative culture
• Elevate existing talent - coaching, mentoring and inspiring, not restructuring
• Manage resourcing, workflows and external creative partnership

Process, Workflow & ApprovalsBuild a reliable, scalable creative workflow for the entire organisationImprove predictability, deadlines and cross-team collaborationOwn final creative sign-off on major campaignsThe Person:Your ExperienceSenior leadership in creative, brand or design with 10+ years experienceMulti-brand or multi-category experience strongly preferredB2C, Consumer & Lifestyle experience is a must!A portfolio showcasing world-class brand identity, photography and campaignsProven ability to lead shoots, art direction and stylingProcess-driven with excellent operational awarenessCommercially sharp - you understand how creative drives performanceThis is a hybrid role