Copywriter & CRM Content Specialist

Join Impress - Europe's Leading Health-Tech Innovator!

We are the largest chain of orthodontic clinics with fully digital processes in Europe. We have revolutionised the invisible orthodontic sector with the best team of professionals specialised in making people smile and using the latest technology for the diagnosis, treatment, and follow-up of all cases.

We're looking for a Copywriter & CRM Content Specialist to join our team and help us create engaging, high-quality marketing campaigns that connect with our patients. This role is ideal for someone with a strong eye for content and design, passionate about storytelling, brand voice, and content performance, ready to expand their CRM marketing knowledge in a fast-moving environment.

Location:

This position is based on-site at our headquarters in Barcelona (Spain). You'll be working closely with our international marketing team in a dynamic, collaborative office environment.

What You'll Do

• Content Creation & Coordination - Create and adapt CRM content (emails, SMS/WhatsApp copy, push notifications, etc.), ensuring messaging aligns with brand voice and campaign goals.
• Translation & Localization Management - Oversee the translation process for CRM communications, coordinating with internal teams to ensure accurate and culturally relevant messaging across different markets.
• Design Collaboration & Support - Work with designers to ensure visual assets complement messaging and improve customer engagement.
• Campaign Setup & Execution - Assist in the deployment of CRM campaigns (email, SMS, WhatsApp, in-app messaging) by preparing, scheduling, and ensuring smooth execution within CRM tools.
• Customer Journey & Automation Support - Help build and refine automated workflows to enhance customer engagement and retention.
• Campaign Monitoring & Optimization - Track key campaign metrics (open rates, CTR, conversions), report on performance, and suggest improvements based on insights.
• Cross-Department Coordination - Collaborate with diverse teams to ensure CRM initiatives align with overall business objectives.

What You'll Bring

• Experience in CRM marketing, digital marketing, or content marketing.
• Strong writing and content adaptation skills with attention to brand tone and messaging.
• Basic understanding of automation, segmentation, and customer journeys.
• Hands-on experience with CRM or email marketing tools (e.g., HubSpot, Braze, Klaviyo, or similar).
• Experience in translation/localization management or working with multilingual content.
• Familiarity with design tools like Figma, Canva, Photoshop (or similar tools) to collaborate with designers and adapt templates.
• Detail-oriented with the ability to manage multiple campaigns and deadlines in a fast-paced environment.
• Analytical mindset with a willingness to learn and improve campaign performance.
• Fluent proficiency in English (written and verbal).

Nice-to-Have

• Familiarity with HTML/CSS for email marketing customisation.
• Understanding of UX/UI principles to ensure campaigns are optimized for the best customer experience, especially on mobile and web interfaces.
• Experience in the beauty/wellness/health industry.
• Proficiency in German, Dutch, French, Swedish, Spanish, Italian or Portuguese.

What we offer

• Teeth aligners and teeth whitening benefits!
• Opportunity to grow your career in a dynamic, supportive and international work environment that fosters and encourages collaboration.
• Be part of a forward-thinking team which is a crucial part of our marketing strategy.
• Autonomy and ownership of your projects, with guidance and support from your team lead, to help you succeed

At Impress, diversity powers our success . We encourage applicants of all backgrounds to apply and join us in shaping smiles around the world.