Conversion Rate Optimization (CRO) Lead

Employment Type: Full Time

Locations to Work: Hybrid London, UK

Not Available

Position Roles: Growth Marketing Manager, Performance Marketing Manager

Who you are

Lawhive is a legal tech startup that offers an AI-powered platform for lawyers to manage workflow, compliance, and payments.

What the job involves

• Own Conversion Rate Optimization
• Map and optimize the complete customer experience from website visit through purchase and beyond
• Use analytics tools (GA4, PostHog, Mixpanel, Amplitude) to prioritize high-impact optimization opportunities
• Build data-driven customer segments using CDPs and analytics tools to personalize conversion experiences
• Focus on key conversion metrics: traffic form completion quote purchase
• Identify conversion bottlenecks across our funnel and coordinate cross-functional teams to fix them
• Lead Website Experimentation
• Own our testing strategy and roadmap - identify A/B test opportunities across landing pages, forms, and checkout process
• Drive rapid experimentation with external agencies and internal teams to optimize conversion at every funnel stage
• Communicate with product and engineering teams all marketing requirements for experimentation and automation
• Scale our testing velocity and optimization processes as we grow
• Execute Marketing Automation
• Lead marketing automation - setup, management, and optimization of email and SMS campaigns
• Build and test automation workflows for lead nurturing, onboarding, win-back sequences, and lifecycle marketing
• Create and execute promotional campaigns, discount offers, and conversion-driving initiatives
• Segment audiences and personalize messaging based on user behavior and customer journey stage

Additional Description

• 5+ years in CRO, marketing automation, or growth marketing with B2C companies
• Hands-on experience with email automation platforms (Customer.io preferred, Klaviyo or similar)
• Proven track record of website and post-lead conversion rate growth
• Customer journey mapping and multi-channel optimization experience
• Analytics proficiency - comfortable making quick decisions from data insights
• Experience managing agencies and coordinating with technical teams

Bonus points:

• Customer.io platform experience
• Consumer marketplace or fast-growth startup background
• Experience building marketing operations from early stage

Benefits include:

• 34 Holidays (25 days annual leave + your birthday off + bank holidays in England)
• Equity (Share Options)
• Pension
• Regular team building activities and socials
• 20% off legal fees through Lawhive