Client Associate - Paid Search
Posted 1 day 5 hours ago by Core
OVERVIEW The Core Search team sits within our Performance Practice and is responsible for managing and optimising the search engine results for our clients. We manage the strategy, planning, implementation, optimisation, reporting and post campaign analysis for all search activity. We are responsible for the paid search accounts and SEO recommendations for some of Ireland's leading brands, ensuring that our collective clients receive the best possible outcomes from their investment in search advertising.
The purpose of this role is to support the Search Manager(s) and Senior Search Managers in the day to day running of the Paid Search accounts. Part of the remit is working collaboratively with all our Practices to create and assist in the creation of award winning campaigns that deliver real results for our clients.
This role requires someone who is highly numerate and analytical. Excellent verbal and written communication skills, innovative and creative thinking and quality control of output will also be critical to this role.
Responsibilities / Key Performance Indicators (KPIs)Central to this role is supporting Search Managers and Senior Search Managers as they oversee the running of our clients' Search accounts. This includes managing the day to day marketing activities for a variety of client campaigns across multiple search engines. These tasks include campaign implementation, optimisation, regular and ad hoc performance reporting including interpretation of data and making recommendations/improvements, budget management, ad copy creation and testing, billing and client communication.
Success will be defined at the year end RADAR client service review in improvement in Paid Search and the impact of Search on the client's business. It will also be defined by positive score and feedback in the individual's yearly 360 Qualtrics report.
Practice Performance- Generating reports that deliver actionable insight for clients
- Listens actively to understand client needs
- Creating and developing world class search campaigns that are based on best practice as taught through initial search training by Core
- Enthusiasm to build knowledge of our industry and what we do
- Know where to source information and continuously seek new sources
- Excellent attention to detail in every aspect of what we do
- Thinking creatively about solutions to problems
- Upskilling in all platforms and technology used by search team
- Make time to understand the business, business goals and KPI's of their clients
- Communicate energetically and creatively
- Ensures all search campaigns are billed correctly and that billing is up to date, liaising with relevant parties to achieve this
- Ensure timesheets are updated weekly and that they accurately reflect the time spent on our client's business
- Ensure excellence in output for our clients through quality control processes
- Deliver high quality reports demonstrating exceptional attention to detail
- Work with the Search Managers and Senior Search Managers to add extra value to the search campaign that we create for clients through innovation and ideation
- Respond promptly to all requests for assistance and keep on top of all search team needs
- Commit to the internal Core Learning programme(s) and regularly attend training for your development
- Helping to drive and build culture, creating a fun working and learning environment
- Collaborate closely with the Senior Search Manager and Search Director to ensure your personal development requirements are met
- Ensure a strong comprehension and commitment to your career development plan in line with your 360 appraisal, quarterly catch ups and goals
- Uphold Core's values in words and actions
- Proactively build relationships within the wider company
- Actively participate in knowledge sharing across the company and within your team
- No previous experience of Search Engine Marketing is required but an interest in PPC, SEO, Digital Media and Media is essential
- Good working knowledge of Microsoft Office suite, particularly Excel and PowerPoint
- High level of business acumen
- Be energetic and efficient in approach
- Actively display a passion for the industry, specifically search
- Strong attention to detail
- Show curiosity in learning new things at a fast pace every day
- Excellent interpersonal skills - ability to build strong relationships with colleagues across Core
- Display the ability to think innovatively
- Understands the importance of upskilling
- Understands and appreciates the benefit of processes
- Be responsive to requests
- Know when to elevate and involve other people
- Flexible and hybrid working
- 24/7 access to professional development through LinkedIn Learning along with career progression and mentoring
- The opportunity to work across a huge range of clients within so many different categories from sport, retail, food and drink, to alcohol, insurance, banking and so much more
- 21 days annual leave plus a day off on your birthday, company closure days at Christmas and early finish on bank holiday Fridays
- A company culture that promotes work life balance
- Family focused benefits including paid maternity and paternity leave as well as maternity phase back programme, fertility treatment supports and paid pregnancy loss leave
- Access to mental health and well being programmes including paid health insurance for you and your dependents under 18
- Professional financial advice; employer contributory pension and life assurance
- Make a difference by joining our D&I, CSR, Green, Social or Great Place to Work committees; you'll get an extra days leave for your efforts
- And lots more
30,000 - 31,000 DOE