Chief Marketing Officer

Job Title: Chief Marketing Officer (CMO) - Digital Focus

Location: Cruquius, Netherlands (2 days in office, 3 days remote)

Noovy is a fast-growing SaaS company empowering hoteliers across Europe with innovative

solutions for reservations, client management, and operational efficiency. We are on a mission

to drive growth through data-driven marketing, customer-centric strategies, and a strong digital

presence.

Role Overview

We are seeking a dynamic, digital-first Chief Marketing Officer to lead and scale our marketing efforts. This executive role combines strategic vision, data-driven decision making, and team leadership to elevate Noovy's brand and accelerate business growth across the European markets.

Key Responsibilities

• Marketing Strategy & Leadership: Define and execute Noovy's overall marketing strategy aligned with business goals. Lead brand positioning, digital marketing, and demand generation initiatives.
• Digital Growth & Acquisition: Drive online lead generation, customer acquisition, and conversion through SEO, SEM, social media, email campaigns, content marketing, and other digital channels.
• Team Leadership & Development: Build, mentor, and manage a high-performing marketing team, fostering collaboration and innovation.
• Performance & Analytics: Establish KPIs, dashboards, and reporting mechanisms to measure marketing performance, ROI, and campaign effectiveness.
• Brand & Communications: Oversee corporate messaging, PR, and thought leadership initiatives to strengthen Noovy's market presence, efficiently, and oversee agency/vendor relationships.
• Collaboration with Executive Team: Work closely with Sales, Product, and Customer Success to ensure marketing initiatives support revenue goals and customer satisfaction.
• Innovation & Trends: Stay ahead of digital marketing trends, emerging technologies, and competitor activity to maintain Noovy's competitive edge.

Requirements

• 8+ years of marketing experience, with at least 3 years in a senior leadership role (preferably SaaS or B2B tech) and within hospitality industry.
• Proven success in driving digital marketing strategies, lead generation, and brand growth.
• Strong analytical skills with experience in marketing metrics, analytics tools, and performance measurement.
• Leadership experience managing teams and cross-functional projects.
• Excellent written and verbal communication skills in English; additional languages a
• Passion for technology, innovation, and customer-centric marketing.

What We Offer

• Competitive salary depending on experience.
• 25 vacation days per year.
• Travel allowance and home-office support.
• A collaborative, fast-paced work environment with a high degree of autonomy.
• Opportunity to shape and scale the marketing function at a growing SaaS company.