CGC - Account Director (London)

CGC is a global brand building communications agency, spanning brand communications, Influencer marketing and talent representation. CGC represents the leading power brands within the beauty industry. CGC has offices in London, New York and LA. Also a partnership in the Middle East with BFore communications.

CGC London is looking for a dynamic Account Director with strong team and client leadership skills who can demonstrate valuable PR / communications experience with beauty wellness and lifestyle brands either agency or client-side. The role requires strong communication and networking skills; an ability to build relationships and provide strategic client counsel. Responsible for a portfolio of client accounts, delivering a strategic and creative approach across digital, influence, press, events & partnerships.

Responsibilities

• Lead own client portfolio (5 brands) working alongside and reporting to Senior Account Director.
• Lead execution of clients communications strategy, across press, digital and social channels. To include strong visibility across digital, social/influence and print media, across the UK and Ireland.
• Lead and deliver a strong strategic & creative vision approach and POV.
• Ensure strong, collaborative and valuable relationships with all clients and respective teams
• Understand the vision, story, product offer and positioning of each of your brands and their position within the marketplace
• Show a deep understanding of client's business in order to deliver strategic and creative campaigns against briefs
• Lead your team to secure qualitative and impactful coverage across all digital, print and social platforms, ensuring a year on year increase
• Generate story ideas and pitching proactively across the whole media landscape. Support junior members of the team in pitching and building relationships. Share best practice.
• Align with your own brand's marketing calendar and implement and manage the PR calendar to support all launch initiatives and seasonal focuses.
• Ensure daily liaison / rapport with key client contact / Managing Directors/ Marketing Directors / Brand Founders
• Plan and execute all UK launch events (inline with brand and CGC vision and guidelines) and ensure strong print, digital and social influencer attendance. Work with production companies where required.
• Leading development and briefing of creative content for client projects and campaigns. Working with external creatives and producers to deliver on deadline.
• Identify collaboration opportunities and potential partnerships to promote owned brands and their services- always consider diverse and conscious initiatives
• Consider a regional PR strategy for clients, include events and seasonal regional tours where required
• Produce creative and engaging written press materials, pitches, strategies and content for clients - bring new ideas that keep products relevant and newsworthy beyond the new launch moment
• A strong capability with digital and social insights and analytics tools as well as measurement, such as KPI development to tracking and campaign analysis
• Monitor and manage client budgets ensuring no overspend

Management

• Day to day lead / management/ organisation of your portfolio of brands
• Implement best internal practices for CGC team
• Manage, develop & inspire junior staff members. Enabling them to create & execute meaningful personal development programmes
• Lead weekly team meetings, bring new, creative on brand ideas and initiatives alongside Senior Account Director

Skills, Knowledge and Expertise

• 6-8 years experience in luxury public relations
• Proven track record / success with beauty wellness and lifestyle brands
• Experience in implementing successful ROI driven social media campaigns
• Strong understanding of how relevant digital marketing channels function
• Experience with online marketing tools; Cision, Tribe, Creator IQ
• Excellent analytical and project management skills
• A multi tasker who enjoys working in a fact pace environment and can adhere to deadlines.
• String negotiation, presentation and communications skills
• Strong team management skills
• Confident and dynamic leader
• Entrepreneurial spirit with a vision to spot opportunities
• Keen interest in industry trends
• Hybrid working - Our team enjoys the flexibility of a hybrid working model with 4 days a week in our King's Road Office.
• Equipment - We will set you up with a laptop, phone and any other equipment you might need to get the job done.
• Health Insurance - We offer a comprehensive health insurance policy to ensure you have well-being and peace of mind.
• Pension Scheme - A supportive employee pension scheme is offered to help you build a secure and comfortable future.
• Holiday allowance - All staff get 25 days holiday allowance and all of our staff are given an extra day to enjoy their Birthday.
• Summer Friday's - All of our staff enjoy an early finish on Friday at 1pm during the Summer.

At CGC we foster a culture of diversity and inclusion as we pride ourselves on being a company represented by people of all different backgrounds and orientations. We are committed to providing equal employment opportunities regardless of gender, disability, sexual orientation, generation, ethnicity, religion, family or parental status, neurodiversity or belief.

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