Business Development Partner

Job Title

Client Development Partner - Analytics

Location

Central London - Mainframe (Hybrid)

Department

Growth

Reporting To

Amanda Barnard (currently on maternity leave - report directly to Emily Swann)

Job Purpose

To grow Advanced Analytics non recurring revenue bookings within the FMCG, Foods and Fashion client areas while strengthening Worldpanel's overall position by expanding exposure and reliance on our expertise and impact.

Responsibilities

• Raise awareness and consideration of our Analytics offer with existing panel clients.
• Identify key opportunity client accounts and build go to market plans.
• Build and nurture relationships with senior client contacts, through introductions from Client Service or cold outreach.
• Expand Worldpanel's contact network through cold outreach using tools such as Salesloft and LinkedIn Sales Navigator.
• Work closely with CS teams to increase their connection to Advanced Analytics and break down barriers to selling.
• Own a sales target for upselling Advanced Analytics to your client set.
• Triage inbound leads from your sales territory and establish the core client question.
• Collaborate with the Advanced Analytics team and other delivery experts to design suitable solutions and pitch them to clients.
• Use internal data to build, track and course correct the outbound commercial strategy for the Analytics function.

Main Duties and Responsibilities

• Develop a proactive plan to unlock and build networks, awareness and consideration of Advanced Analytics in partnership with a CS owner for target opportunities.
• Collaborate with CS to drive proactive outreach and generate commercial conversations.
• Create a cold outreach plan to reach contacts beyond the existing client service network with support from the new business community.
• Conduct capability sessions in partnership with the CS owner.
• Manage and drive revenue performance through hitting or exceeding revenue targets.
• Manage the commercial process from prospecting or initial enquiry, recognising customer needs, devising solutions, and handing over to product and delivery teams.
• Act as an extension of aligned CS teams and trusted advisor as an entry point into Analytics.
• Participate within the Growth team to share knowledge and experience.

Qualifications

Experience selling or delivering bespoke research projects beyond core panel tracking or client side experience. Understanding of key industry trends and client processes is fundamental for success.