Braze Specialist

Braze Specialist
6 Month contract initially
Location: Hybrid - Max 3 days p/w onsite in Reading
Rate: £450 - £500 p/d (via Umbrella company)

We have a great opportunity with a world leading organisation where you will be provided with all of the support and development to succeed. A progressive organisation where you can really make a difference. We have a great opportunity for a Braze Specialist to join the team.

Key Responsibilities:
* Drive next-gen customer engagement strategies using Braze
* Work with cutting-edge CEP, CDP, and multi-channel marketing tech
* Deliver high-impact life cycle programs at scale
- Develop, execute, and optimise Braze campaigns, Canvases, and segmentation.
- Implement advanced Liquid Scripting for personalisation.
- Integrate Braze with internal/external systems using APIs and Webhooks.
- Collaborate with engineering teams on SDK implementation across Android/iOS/Web.
- Define event-based triggers and data flows in collaboration with CDP teams.
- Build multi-channel user journeys (Push, Email, In-app, SMS).
- Monitor, analyse, and improve campaign performance.
- Ensure high-quality HTML/CSS email builds and deliverability best practices.
- Partner with marketing and product teams to define engagement strategy.
- Maintain documentation and ensure adherence to compliance and GDPR.

Key Skills:
Strong hands-on experience with Braze (Canvas, Campaigns, Segmentation, Liquid Scripting)
- Expertise in customer engagement platforms and life cycle marketing
- Proficiency in Liquid for dynamic content personalisation
- Experience with APIs and Webhooks integration
- Understanding of CDPs, data ingestion, and event-based triggers
- Knowledge of mobile/web SDK implementations for messaging
- Experience with segmentation and multi-channel orchestration
- Campaign analytics and optimisation skills

Desirable skills/knowledge/experience:
- Strong HTML/CSS and email rendering knowledge
- Excellent communication skills and client-facing experience

This is an excellent opportunity on a great project of work, If you are looking for your next exciting opportunity, apply now for your CV to reach me directly, we will respond as soon as possible.

LA International is a HMG approved ICT Recruitment and Project Solutions Consultancy, operating globally from the largest single site in the UK as an IT Consultancy or as an Employment Business & Agency depending upon the precise nature of the work, for security cleared jobs or non-clearance vacancies, LA International welcome applications from all sections of the community and from people with diverse experience and backgrounds.

Award Winning LA International, winner of the Recruiter Awards for Excellence, Best IT Recruitment Company, Best Public Sector Recruitment Company and overall Gold Award winner, has now secured the most prestigious business award that any business can receive, The Queens Award for Enterprise: International Trade, for the second consecutive period.