Brand Lead
Posted 22 hours 15 minutes ago by Practicus
Permanent
Full Time
Other
Berkshire, Reading, United Kingdom, RG317
Job Description
Brand Lead - Pharmaceutical Division
Reading (Hybrid) Full-Time Permanent
We're seeking a strategic and driven Brand Lead to join a leading pharmaceutical company with a strong heritage in prescription healthcare and a growing footprint across the UK.
This is a key role within the team, responsible for driving brand performance across the UK & Ireland. You'll lead the development and execution of targeted, compliant, and impactful marketing strategies that support both commercial and clinical objectives.
What You'll Be Doing:
- Own and execute the brand strategy for a portfolio of pharmaceutical products
- Develop and implement UK&I campaigns aligned with global direction and local market needs
- Work closely with medical, regulatory, and sales teams to deliver effective, compliant messaging
- Lead educational initiatives and content for healthcare professionals in the primary care setting
- Analyse market data, clinical trends, and performance KPIs to refine strategy and optimise ROI
- Manage external agencies and coordinate with internal stakeholders across functions
What We're Looking For:
- 5+ years of pharmaceutical marketing or brand management experience
- Deep understanding of the NHS and primary care environment
- Proven ability to work autonomously, take initiative, and drive projects through to execution
- Experience developing materials and campaigns for healthcare professionals
- Urology or specialist care experience is a plus, but not essential
- Strong analytical skills, project leadership, and stakeholder engagement capabilities
Why Join?
- Be part of a purpose-led pharmaceutical organisation focused on innovation and patient care
- Work in a collaborative, agile team with meaningful autonomy
- Competitive salary, hybrid working, and opportunities for long-term development
- Help shape the future of essential medicines in the UK&I
Ready to drive impact in healthcare? Apply now or reach out for a confidential conversation.