Brand and Marketing Manager
Posted 3 days 3 hours ago by ADLIB
£40,000 - £60,000 Annual
Permanent
Full Time
Marketing & PR Jobs
Mid Glamorgan, Caerphilly, United Kingdom, CF831
Job Description
We're recruiting for a Brand & Marketing Manager on behalf of a growing, design-led business operating within the interiors sector. This Brand & Marketing Manager role is central to driving brand awareness, consumer engagement and measurable demand. You'll create campaigns, own brand communications, and manage a talented team, working closely with senior leaders to influence direction and deliver results. As the new Brand & Consumer Marketing Manager, you'll balance big-picture creative thinking with hands-on execution across multiple channels.What you'll be doingThe Brand & Marketing Manager leads consumer brand activity across owned, earned and paid channels. This includes managing influencer partnerships, overseeing PR initiatives and running B2C email campaigns designed to drive traffic and generate sample requests. All consumer facing activity is shaped to support retail partners and strengthen channel sell through. Creative direction sits at the heart of the role. Ownership of brand guidelines, visual identity and all content output - including photography, video, case studies, in store POS and showroom concepts - forms a major part of day to day responsibilities. Collaboration with agencies ensures website creative remains inspiring, consistent and aligned with the wider brand vision. Strategic leadership is also key. The position leads the B2B2C marketing strategy, develops annual plans and contributes at senior level to prevent siloed working between consumer and trade activity. Commercial discipline underpins every decision, with data and insight used to guide priorities, measure impact and ensure marketing activity delivers meaningful, measurable outcomes.What experience you'll need to apply
- Strong background in brand-led consumer marketing.
- Proven creative leadership with commercial accountability.
- Experience within interiors, lifestyle, retail or a closely related category.
- Excellent visual judgement and the ability to guide creative output.
- Line management experience and confidence leading a team.
- Ability to shape strategy while staying hands-on with delivery.
- Experience working within a B2B2C or channel-led model (desirable).
- Exposure to retail or showroom environments (desirable).