Brand and Channel Manager
Posted 15 days 4 hours ago by Teamworx Ltd
Reporting to the Managing Director with a dotted line to the Sales Director, the Brand & Channel Manager is responsible for the planning and delivery of brand and channel activation across a diverse beverage portfolio, driving distribution, visibility, and profitable growth.
This role bridges strategy and execution by translating commercial priorities into clear, actionable channel plans, leading cross-functional delivery with Sales and external partners, and tracking performance to continuously optimise results.
The Brand & Channel Manager will also coach and support Marketing Interns and Commercial Graduates on campaign coordination, content development, and administrative tasks as required.
This is a hybrid role based in Dublin.
What's in it for you- Competitive salary package (commensurate with experience)
- Performance-related bonus
- Pension contribution
- Company phone and laptop
- Opportunity to work with a diverse portfolio of well-known brands
- Career development and progression opportunities within a growing business
- Supportive, collaborative working environment
- Collaborate with the MD and SD to translate commercial strategy into clear activation plans, including objectives, target audiences, channel mechanics, timelines, budgets, and KPIs.
- Partner with brand owners/suppliers and internal stakeholders (Sales, Finance, Supply Chain, Telesales, Distribution, etc.) to ensure plans are commercially sound and operationally feasible.
- Lead campaign delivery with supplier and agency partners (creative, media, PR, digital, production), including briefing, coordination, stakeholder sign-off, and post-campaign evaluation.
- Use market, customer, and performance data to generate insights, optimise activity, and recommend actions to improve distribution, visibility, rate of sale, and brand equity.
- Support new product and packaging launches, including project planning, asset development, channel sell-in, and in-market execution.
- Manage agreed marketing budgets, raise purchase orders where required, and track spend against plan to ensure delivery within budget and timelines.
- Ensure consistent and compliant brand representation across all customer touchpoints (trade, digital, events, and internal communications).
- Carry out any other duties relevant to the role.
- Third-level qualification in Marketing, Business, or a related field.
- Minimum of 2 years' experience in a marketing role within FMCG, hospitality, retail, and/or the beverage sector (brand, trade/channel, category, or commercial marketing).
- Proven experience delivering multi-channel campaigns and trade/channel activation programmes from briefing through to evaluation.
- Strong commercial acumen with the ability to interpret data and generate actionable insights.
- Excellent project management skills, with the ability to manage multiple priorities and stakeholders effectively.
- Strong communication skills (written and verbal), with the ability to influence across Sales, Finance, and external partners.
- Proficient in MS Office and comfortable working with reporting dashboards and performance tracking tools.
- Full, clean, current driving licence and eligibility to work in Ireland.
- Experience working with distributor brand portfolios and/or international brand partners.
- Experience across both On Trade and Off Trade activation.
- Experience managing agencies and production budgets.
- Understanding of digital marketing and social media content planning within a structured brand framework.
A long-established business operating within the beverage sector, focused on the marketing, sales, and distribution of a wide range of local and international brands. The organisation supplies licensed and retail trade channels nationwide, with strong relationships built across multiple customer segments.