Area Sales Manager

• Cardiff(Cardiff and Surrounding Area - Field-Based)
• Permanent
• Commercial Management, Sales, Strategic Growth
• Competitive + Benefits (Dependent on Experience)

About the job

Job Title: Area Sales Manager
Location: Cardiff & Surrounding Area (Field-Based)
Contract Type: Full-time, Permanent
Salary: Competitive + Benefits (Dependent on Experience)

About the Role

We are supporting a long-established distributor of building products and materials in their search for a field-based Area Sales Manager to cover the Cardiff region. This role focuses on driving sales growth by winning new business, developing existing accounts, and building strong relationships with merchants, contractors, installers, and trade customers.

This is a commercial, customer-facing role with autonomy to manage your territory, backed by branch and internal teams. It's ideal for someone with experience in building products or construction materials who is confident working independently in the field.

Key Responsibilities

• Develop new business opportunities across the Cardiff territory.
• Manage and grow existing accounts including merchants, contractors, and trade customers.
• Conduct regular field visits to present product ranges, build relationships, and close sales.
• Prepare accurate proposals, quotes, and tenders, and negotiate pricing and commercial terms.
• Identify customer needs and coordinate with internal teams to ensure delivery and service standards.
• Monitor local competitors and market trends to shape sales strategy.
• Maintain accurate CRM records, sales pipelines, and forecasts.
• Plan and prioritise territory activity to meet agreed sales targets and KPIs.

Key Skills and Experience

• Experience in building products or construction materials (merchant, distributor, or manufacturer background desirable).
• Proven track record in field sales, business development, or account management.
• Strong understanding of trade buying behaviours and contractor/merchant channels.
• Excellent relationship building, negotiation, and communication skills.
• Self motivated and organised, able to thrive in a field based role.
• Full UK driving licence and willingness to travel across the region.

Personal Attributes

• Commercially focused and target driven.
• Confident presenting and networking with customers.
• Practical problem solver with strong attention to detail.
• Professional with a customer first mindset.

If you're an experienced field sales professional in the building products or materials sector and want to take ownership of a busy territory with strong growth potential, we'd love to hear from you.

Interested?

If you're ready for change, eager for growth, or inspired by this role, then tap 'Apply Now'.