AI Marketing & Lead Generation Specialist

We're hiring a hands-on AI Marketing & Lead Generation Specialist based in Lisbon, Portugal to build and scale high-performing acquisition funnels targeting an international audience of investors.

This is not a "campaign manager" role. We're looking for a doer someone who thinks in funnels, systems, and conversions, and can execute end-to-end lead generation strategies that drive real business results.

AI should be used as leverage for speed and efficiency, not as a substitute for strategic thinking or execution.

• Design and execute full-funnel systems (ads landing pages CRM nurturing)
• Own the entire user journey from first touchpoint to qualified lead
• Continuously improve conversion rates across all funnel stages

• Launch, manage, and optimize paid campaigns across platforms (Meta, Google, LinkedIn, etc.)
• Track and improve key metrics: CPC, CPL, CPA, ROAS
• Allocate budgets efficiently to maximize lead quality and volume

• Develop strategies to attract global investors across multiple geographies
• Adapt messaging and funnels to different markets and personas
• Test and localize campaigns where needed

• Drive inbound leads through content, social media, and SEO
• Build brand authority in competitive, high-value markets
• Identify and execute growth opportunities beyond paid channels

• Use AI tools to accelerate workflows (copywriting, testing, automation, data analysis)
• Implement automations to streamline lead capture and nurturing
• Maintain a critical, performance-first approach (AI supports, not leads)

• Run continuous A/B testing across ads, creatives, landing pages, and funnels
• Analyze performance data and iterate بسرعة (fast)
• Build a culture of experimentation and measurable improvement

• 2-5 years of experience in performance marketing, growth, or lead generation
• Proven ability to build and scale funnels from scratch
• Strong understanding of:
• CPC, CPL, CPA, ROAS, conversion rates
• Funnel optimization and lead qualification
• Hands-on experience with:
• Paid acquisition platforms (Meta Ads, Google Ads, LinkedIn Ads)
• Landing page tools and CRM systems
• Analytics and tracking tools (GA4, pixels, etc.)
• Experience working with international or multi-market audiences
• Familiarity with AI tools (ChatGPT, automation tools, etc.) and practical application

• A true doer you execute, test, and iterate
• Thinks in funnels and systems, not isolated campaigns
• Highly data-driven with a strong bias toward action
• Comfortable operating in a fast-paced, performance-oriented environment
• Takes full ownership of results (not just activity)

• Experience in real estate, investment, or high-ticket services
• Knowledge of marketing automation tools (Zapier, HubSpot, etc.)
• Experience targeting high-net-worth individuals
• Basic copywriting and CRO skills

• Based in Lisbon, Portugal