Account Marketing Lead - Retail - 6+ Months - NL

We're looking for an Account Marketing Lead to drive integrated, consumer-led marketing strategies for a major strategic account partner in the EMEA region at a prominent apparel brand.

In this role, you will turn global and regional brand direction into impactful, partner-specific plans that build demand, elevate brand expression, and support commercial growth.

The ideal candidate combines strategic thinking with precise execution and excels at navigating complex, cross-functional environments.

Key Responsibilities

Account Marketing Strategy & Seasonal Planning

• Develop account-specific strategies and seasonal plans aligned with brand and marketplace priorities.
• Localize global and regional direction into relevant partner stories and product priorities.
• Identify key moments and opportunities to maximize impact.

Integrated Campaign Leadership

• Lead campaign planning from briefing through execution and seasonal recap.
• Define objectives, audiences, product focus, marketing mix, and timelines.
• Align internal teams across brand, digital, retail, media, and more.

Partner Collaboration & Influence

• Build strong relationships with the account's marketing teams.
• Influence partner plans to ensure premium brand storytelling and execution.

Cross-Functional Orchestration

• Bring multiple teams together without formal authority.
• Manage athlete-related approvals and rights usage.
• Closely partner with merchandising and commercial teams for product-aligned plans.

Operational Excellence

• Own governance, timelines, and approval processes.
• Track performance against KPIs and deliver actionable recaps.

Key Qualifications

• Strong background in account, brand, retail, or integrated marketing.
• Proven ability to drive complex, multi-stakeholder initiatives.
• Experience with wholesale or strategic retail partners is a plus.
• Strategic mindset with sharp executional skills.
• Ability to influence and align across a matrixed organization.
• Excellent communication, project management, and organization.
• Solid understanding of consumer journeys, retail environments, and brand storytelling

Contract details:

• Start date: February
• Location: Hybrid, Hilversum
• Duration: 6months + (plus potential extensions)
• Salary/Hourly rate: Please let us know your expectations.

Interested? Please apply via the link below with your updated CV, or reach out directly with your updated CV

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