Account Based Marketing Operations & Data Specialist
Posted 3 hours 42 minutes ago by e-resourcing Limited
Account Based Marketing Operations & Data Specialist
6 month contract
London/hybrid
£500 - £600/day depending on experience (outside IR35)
A SaaS client of ours are currently undertaking a Marketing transformation programme and are looking to recruit a data-driven ABM Operations/Data Specialist.
The ABM/Data Specialist will be responsible for building consistency in how intent signals are captured, scored, and reported across the tech stack. Working alongside the ABM campaign team, you will own the underlying data, segmentation, and reporting infrastructure.
The ABM Specialist will have strong experience of having standardised intent signals (6sense, UserGems, first-party engagement) and how they are captured and synced. You will identify and fix data gaps, maintain account scoring models based on conversion data, and build CDP segments with proper identity, consent, and suppression logic for paid, email, and web activation. You will be then responsible for supplying reliable segments and data to the ABM campaign teams, ensure SDR/Sales routing and SLAs match agreed rules.
The ABM/Data specialist must have strong hands-on experience with Marketo and Salesforce, alongside strong working knowledge of intent platforms (6sense, UserGems) and CDPs (audience building, identity resolution, and multi-channel activation).
They will have a proven track record in marketing analytics, attribution, and maintaining scoring models. Advanced Excel/Sheets skills are essential (SQL and BI tool experience is highly advantageous).
Apply now for more information
Account Based Marketing Operations & Data Specialist
6 month contract
London/hybrid
£500 - £600/day depending on experience (outside IR35)