Account Based Client Marketing Manager

Hi! We're Mercuryo , and we're on a mission to redefine finance by blending the best of traditional banking with the innovations of decentralized finance (DeFi). We believe that everyone should have easy access to Web3 and traditional financial services - and we're making that happen by building a robust platform that simplifies dealing with crypto and seamlessly integrates it into the broader financial ecosystem.

Since we launched in 2018, we've teamed up with Web3 top projects such as MetaMask, Trust Wallet, Ledger, Jupiter, 1inch, and PancakeSwap and 200+ others to power over 200 dynamic products. Our work also brings us into direct collaboration with major ecosystems such as Solana Labs, Consensys, and BNB Chain. We're just getting started, and we want you to help us shape the future of money!

Why Mercuryo?

Industry Impact
Join us in helping world-class Web3 projects onboard millions of new users into the next generation of finance.

Innovative Environment
Collaborate with more than 200 talented professionals from diverse backgrounds - including banking, SaaS, and Web3 - all united in delivering outstanding user experiences.

Growth and Learning
Our expanding network of 200+ B2B partnerships and a user base of over 7 million means there's always room to grow your skills, tackle new challenges, and push boundaries.

Flexible Culture
We're remote-first, celebrating diversity across 30 countries. At Mercuryo, you'll be empowered to take ownership of your work, spark creativity, and shape how we move forward together.

About the Role:

This role offers unparalleled access to the heart of the crypto and fintech industries. You will work directly with leading companies in the crypto and fintech space, engaging with their leadership teams. Drive and define the role, with the potential to significantly impact Mercuryo's growth and the wider crypto ecosystem. And be at the forefront of industry trends and innovations.

• Serve as the primary go-to-market (GTM) resource for launching new products and fostering strategic partnerships globally.
• Lead comprehensive marketing engagement strategies for Mercuryo's top merchant accounts, focusing on high-value clients.
• Collaborate closely with the sales team to identify and pursue high-value clients outside the existing portfolio.
• Provide strategic direction and briefs to the broader marketing team, ensuring that all product marketing initiatives-including co-marketing projects, joint events, thought leadership, and case studies-are aligned with overall Marketing and PR strategies.
• Develop and present tailored marketing service proposals to clients, highlighting our unique value propositions in the fintech and crypto landscape.
• Oversee the execution and delivery of marketing programs, ensuring that client expectations are not only met but exceeded.
• Monitor campaign performance closely and provide data-driven optimization recommendations to enhance effectiveness.
• Manage relationships with key stakeholders, partners, and communities relevant to our partners and merchants.
• Create and implement innovative marketing campaigns aimed at increasing revenues and positioning Mercuryo as a leader in crypto and fintech.
• Track and present marketing campaign results to client teams, showcasing insights and results that demonstrate success.
• Oversee the Account-Based Marketing (ABM) planning schedule, ensuring a focused approach to client engagement.

What We're Looking For:

• Extensive experience in crypto, fintech, or other regulated industries is essential.
• Demonstrated leadership experience in marketing, with a strong record of collaborating effectively with senior stakeholders.
• Proven success in launching products and executing go-to-market strategies at scale (e.g., global product launches, regional campaigns with strategic partners, major market entries).
• Experience working within large or complex organizations that require structured processes and strategic oversight.
• Strong background in B2B client or partner marketing, with a particular emphasis on building and scaling impactful marketing campaigns in the fintech or crypto sectors.
• Hands-on experience with Account-Based Marketing (ABM) and co-marketing initiatives.
• An analytical mindset with the ability to interpret data and leverage insights for marketing optimization.
• Exceptional storytelling and writing skills across various channels and formats.
• Proficiency in CRM, email marketing, and automation tools relevant to B2B marketing.
• A strategic thinker with outstanding communication and relationship-building skills, especially in the context of the fintech and crypto industries.

Nice to Have:

• Active (or past) involvement in leading fintech or crypto ecosystems as a contributor.

What We Offer:

• Competitive market rate salary and performance-based incentives.
• 22 days annual leave with an additional 6 company days, plus bank holidays.
• Comprehensive health insurance plans.
• Extensive benefits program.
• Flexible work schedule and remote work options.
• Modern offices and co-working spaces across 6 countries.
• Working equipment.
• Professional development and training opportunities.
• Opportunity to shape the initiatives you're working on.
• Diverse and friendly team.
• We are open-minded to new ideas.

Join Us!

If you're driven to be a part of the Web3 forefront and are keen to leave your mark on this rapidly evolving field, Mercuryo is an excellent choice. Discover our open positions and see how you can contribute to shaping the future!