2025 LOA - UKI - Senior Product Brand Manager - CPD (Garnier skin)
Posted 1 day 9 hours ago by L'oreal Usa
Senior Product Brand Manager - Garnier (Skincare)
Are you a visionary brand marketer ready to shape the future? Join our agile team to develop innovative brand strategies, revolutionize media engagement, leverage deep consumer insights, and drive sustainable performance for a leading brand in a fast-paced, collaborative environment.
A DAY IN THE LIFEWork closely with the UK BRAND 3.0 marketing team and liaise with overseas DMI & Zone teams. Responsible for developing the brand strategy and 3-year vision with the BBL, ensuring all marketing touchpoints are aligned with the long-term strategy.
MEDIADefine media strategy in collaboration with media agencies, establish clear POVs on BETs, and utilize tools like BETIQ for media mix modeling. Embrace a new marketing model centered around digital transformation and advocacy acceleration.
CONSUMERCollaborate with CMI to enhance understanding of consumer and shopper data, making marketing more effective. Work with creative agencies on insight-led local media creatives and content shoots. Maintain regular contact with consumers and work effectively with senior management, retailers, and agency partners.
CATEGORY & PRODUCTUtilize tools like Nielsen/Boots IRI to analyze category shifts and trends. Contribute to international brand development projects and new launches with a 3-year strategic market vision. Coordinate with legal and scientific teams to ensure compliant marketing materials and compelling claims.
BRAND PERFORMANCEMonitor brand performance and financial objectives. Participate in setting brand budgets and financial goals. Manage A&P spends within the PNL and drive sustainable growth, managing GM and REX targets.
WHO YOU AREPassionate about brands and products, acting as a brand ambassador. With relevant experience, you should demonstrate:
- Strong numerical and analytical skills
- Excellent written and verbal communication skills
- Outstanding presentation abilities
- Experience in a fast-paced sales environment
- High organizational and prioritization skills
Our award-winning benefits package reflects how much we value our people, including discounts on iconic brands, private medical and dental insurance, gym memberships, mental health support, family leave, and fertility leave. We also support your development through leadership programs and expert talks.
WHO WE AREL'Oréal operates in 150 markets worldwide, with a mission to create beauty that moves the world. As an industry leader with €29 billion in sales, we are committed to sustainability, diversity, and inclusion, aiming to make the world a more beautiful and equitable place.
HOW WE RECRUITWe foster a diverse and inclusive environment, valuing different backgrounds and perspectives. Our recruitment practices are designed to promote equity and fairness, welcoming talent from all walks of life.
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