Generative AI for Decision Makers

Turn generative AI into your business’s competitive advantage

Generative AI is on the rise, and many organisations are ramping up their efforts to capture its value. Stay ahead by developing the knowledge and confidence to understand what it can do, where it fits, and how to use it responsibly on this online course from Amazon Web Services.

A step-by-step guide, this course will help you learn the essentials of generative AI and how to apply it in your own decision-making.

You’ll start with the fundamentals, move on to building a clear strategy for adoption, and finish by putting your learning into practice through real-world applications.

Begin with the AI basics

You’ll kick off this course by getting a clear understanding of what generative AI is, how it works, and why it’s different from other AI.

You’ll explore the models and technologies behind it and see how they’re already reshaping industries. Plus, grasp how they’re optimising workflows, sparking creativity, and delivering new insights to businesses worldwide.

Build your strategic approach

You’ll then focus on how to make AI adoption work within your organisation. Learn to evaluate opportunities, assess risks, and embed ethical principles into your planning.

At this point in the course, you’ll also develop an understanding of governance, transparency, bias reduction, and data privacy as part of responsible AI practice.

Put your learning into practice

Bring your learning together through case studies and interactive exercises.

You’ll finish the course with practical frameworks for applying AI to business intelligence, customer engagement, product development, and operations, leaving you equipped to make decisions that are faster, smarter, and ethically sound.

This course is ideal for senior leaders, executives, managers, entrepreneurs, and professionals looking for strategic ways to incorporate AI in their businesses.

This course is ideal for senior leaders, executives, managers, entrepreneurs, and professionals looking for strategic ways to incorporate AI in their businesses.

• Describe the basics of generative AI
• Understand risks and benefits of generative AI
• Articulate how content generation can be used in business