Football Finance 101: Managing Money in the Modern Game

Tackle the financial landscape of football with the University of Stirling

Football finance is at the heart of the sport, influencing club success, sustainability, and decision-making. With increasing scrutiny on financial regulations and governance, understanding the economic dynamics of football has never been more important.

On this eight week course, you’ll explore the key principles of football finance, from budgeting and revenue generation to ownership models and financial governance.

Examining real-world case studies, including high-profile financial challenges in the Premier League, you’ll gain a practical understanding of the financial structures shaping the sport today.

Master budgeting, financial planning, and governance in football

Begin by exploring the fundamentals of football finance, including budgeting, financial statements, and revenue models.

Through interactive exercises, you’ll analyse financial documents and develop budgeting strategies, equipping you with the skills to manage club finances effectively.

Explore revenue models and financial sustainability in football

As you progress, you’ll examine governance structures and ownership models, assessing their impact on financial decision-making.

You’ll also explore sustainability in football finance, considering how clubs balance profitability with ethical and social responsibility.

Apply financial principles to real-world football scenarios

Throughout the course, you’ll apply financial concepts to case studies, taking on the role of a financial consultant to make strategic recommendations for a club.

With insights from industry experts and exclusive interviews, you’ll gain the skills to navigate football finance with confidence.

This course is ideal for aspiring football finance professionals, sports business students, and those working in football clubs or governing bodies. You’ll develop the skills to navigate club finances, governance, and sustainability effectively.

This course is ideal for aspiring football finance professionals, sports business students, and those working in football clubs or governing bodies. You’ll develop the skills to navigate club finances, governance, and sustainability effectively.

• Describe the relationship between football and business
• Explain key economic concepts in football
• Interpret financial information in football
• Identify the role of financial management